So you’ve decided that you’re going to start a business blog, you’ve selected a platform, determined what you’re going to write about and now you’re ready to produce your articles. But, do you know what makes a business blog good, what makes them stand out, found by the search giants and read by your potential customers?
If you aren’t sure, here are 5 key elements you want to make sure each of your blog posts have. Without them, you might has well not even have a blog at all.
1. Catchy Title:
Okay, this one is a no brainer, but still worth talking about. You can have the best article in on the face of this planet, but without a catchy title that gets people to click into your blog no one would know. Yes, this short 60 character bit of your article is JUST as important as the body, maybe even a tad more.
Your title should tag at your audiences emotions and make them have to click into it, but be careful it still needs to be relevant to your body or they won’t continue reading.
2. Bullet Points/Numbers:
If you’re title does it’s job and gets your target market to click into your article the chances of them diving right in and reading your article from start to finish is unlikely. In fact, most people will first skim your article, they want to make sure the article truly does provide value to them.
Bullet points or numbers (like this article has) is an easy way for them to determine exactly what the article is going to talk about and give them reason to continue to read.
Images serve many purposes and really should be included in every blog post. The most obvious reason you include images is to add a visual aspect to your articles. Images also help break up text and make it easier to digest when a reader first lands on your blog post. However, one of the biggest reason we believe images are a must is the additional value they add when shared across the web.
In most cases, when your blog post is shared on social networks your link will automatically generate a preview of your article. This preview will include an image shared within the post. This image is going to grab the attention of social media users before your title or content preview will, therefore the image will increase the traffic back to your site from social networks.
4: Correct Length:
There’s nothing I hate more than clicking on a catchy title of a Business Blog and landing on a post that is no longer than the title. I am left feeling like my time wasn’t respected and that the writer had no value or knowledge of the topic. On the same token, I have nearly pulled all my hair out when I click and land on a blog that is more suited for an eBook or full blown novel.
The length of your article, whether it’s too short or too long will determine if your visitors read it or leave to never return. Ideally I like to see articles between 500 to 1000 words, however there is no specific word count that you must use. My recommendation is to play around with the length and see what length gets better results for your audience.
5. Call to Action:
Since your business blog has a great catchy title, the text is broken out and easy to read with bullet points and images your readers are actually taking the time to read your article. The body provided value and you’ve built a little trust, the next step is to have that reader take a step towards becoming a customer.
Every blog post should have a clear Call to Action (CTA). If your blog post does not have a next step for your reader to take, chances are they will just leave and all your hard work will be for not. The CTA could have them leave a comment on the blog, share the blog via social networks, or visit additional pages on your website. There a number of CTAs that you could use, just make sure you’re using one.
Bonus Tip! Easy Share Options:
By implementing the above tips, you’re going to be generating quality business blogs that your target market are actually going to read. Not only are they going to read them, they are going to enjoy them, take advantage of this! By providing your readers the option to easily share your articles on social media (Facebook, Twitter, LinkedIn, Google+, etc) and/or email you’ll be able to increase your reach and be introduced to new customers regularly.
Generating quality business blogs isn’t something that most businesses just know how to do. However, with a little practice and taking the above tips into consideration, you can produce quality articles that attract new customers to your website and business. Still have questions? Ask any of your blogging questions in the comments field, we’ll provide quick answers to every single question.