Not too long ago the trend used to be that smartphones and other mobile devices were primarily used by young people and business persons. That, however, isn’t the case anymore. These days, everyone seems to have and be immersed in his or her smartphone. Young, old, professionals, students, and everyone in between.
This allows for a large market spanning over different ages and lifestyles. So how do you cater your app properly for an audience?
The answer lies in the ever-increasing mobile marketing arena. There are several things you’ll want to consider when developing a mobile app from a business marketing standpoint.
1. Being aware of your audience
Understanding the customer who comes to your business location or visits your online store is a vital piece of your marketing. Design your app accordingly by finding out their likes and dislikes, their average age, their interests, their needs and specifications. Find out what they respond to, and how they use their device. Narrow it down to features and functions that will benefit and interest them.
2. Communication is key through your mobile app
Now that you’ve got the audience pinpointed, continue on with that discovery and learn how to best reach out to them. Enable technology like geofencing to find local customers, and let your app contact the customer at times that are convenient and relevant to your goods and services. Design your app functions based on their schedule, location, and other important details.
3. Now that you’ve decided when to reach out, decide how
What kind of content will you be communicating to the customer? This all depends on the audience, since they are the ones viewing and interacting with your app. Once again going back that it should be customized to their needs and interests. Make sure to design an eye-catching, modern looking app without too many flashings that will distract and annoy. Keep it engaging while also functional and marketable. Keep it simple, yet keep it trendy.
4. Just like any marketing piece, analyze your apps statistics
Using your mobile app’s built-in analytics monitor to see how your customers are interacting with your app, and what kind of returns your business is seeing as a result of those interactions. Once you know this usage you can even adjust the functionality of your mobile app. For example, you may consider moving your most popular features to the front of your app’s navigation for easy finding, which will increase the usage even more since its more readily available.
With just a little effort, you can have a really great mobile presence and see it pay off in dividends. Mobile marketing is really important when it comes to apps and mobile optimized websites. Do you have a mobile strategy in place? If not check out our business mobile apps to see how affordable this marketing option can be for your business.