However, did you know that one-fifth of all real estate searches are done on mobile devices and smartphones? In the recent years, mobile searching activity for property has quadrupled! This year mobile searching is projected to overtake searching via a desktop computer completely.
So what does that mean for your real estate business?
If you’re a realtor, you’ll want to get a jump on the other agents. Mobile searching is exploding not only in property searches but also in just about every industry. In fact, real estate is one of the main industries to utilize mobile web and mobile apps. Those realtors who start integrating mobile strategies into their businesses will see it pay off almost immediately. Creating a mobile app and having a mobile-optimized website will throw you light years ahead of your competitors.
What are the benefits of going mobile?
You can utilize mobile apps for your business in a variety of helpful ways. Through a mobile app, you can connect with your clients like never before, by sending them push notifications and messages based on their needs and interests, offering them the ability to stay in touch with you at all times via email and private message. With easy to use email and contact forms for potential new clients to state their needs; property listings at their fingertips; price and other comparisons so your clients can shop via their phone, and more.
Listings are the main reason that real estate companies develop apps, but that isn’t all. You can use them for promotion and marketing, as well. Using geo-fencing and push notifications, you can recruit new clients right from the app, based on their own needs, interest and location.
Gain an advantage in the real estate market.
Your clients will appreciate being able to browse at their leisure, and having you available to be contacted via phone, email or text any time they need you. It is a win-win for both you AND your client.
In the past, when shopping in the real estate market, potential buyers have had to trek around town, meeting with realtors, viewing homes, and spending days on end touring homes. Then comes the price comparisons, and all that other extensive research that goes into buying a property. Now, with optimized mobile sites and apps, your clients can do most of that legwork right from their own home or office, with their smartphone or tablet. You will eliminate the entire running around, time consuming, and exhaustive searching that comes with shopping for real estate.
You can also use QR codes on “For Sale” signs in your areas, so that when a potential client sees a home they like, all they have to do is scan the code to find out more, rather than taking the trouble to call.
Still not sure?
A recent study showed that 68% of those polled had reached out to a realtor during mobile searching. 68%! That is a staggering number, and it only goes to show you that having your realty company mobile is not only a good idea – it’s becoming more of a necessity. Get in touch with Social Brothers today to start building your own app, and you might be surprised at just how affordable it can be.