A business without a social media strategy is like a car without gas: lots of potential to go places, none of it being used. Today, it would be difficult to find a business who doesn’t know about the benefits of social media. However, knowing how to effectively utilize social media is something else entirely.
The marketing world is one that is constantly changing, so a business must be able to adapt and make their strategy scalable. What works and what’s old news changes at least once every year, and how to come up with something that works for your brand and attracts and keeps followers is a task that can prove too difficult for anyone but a specialist. So how do you keep yourself from falling by the wayside in the race to collect likes and followers?
Go Where Your Customers Are
You might think that the best way to attract new business is to spend your time on social media courting all those who don’t know your business yet. The truth is, people’s use of social media tends to say a lot about their interests and what kind of content appeals to them. While Facebook and Twitter seem like no-brainers considering the size of their user bases, it’s hard to stand out in a crowd that size.
For businesses looking for customers who are obsessed with mobile tech, Google+ is the place to be. If you mostly deal with other businesses as customers, then your social media campaign should be focused on LinkedIn. While trying to draw in a new crowd is a tempting process for any business owner, your primary efforts should be focused on where your content can be flourished through comments and shares.
Trends to Adopt in 2014 to Get Noticed
What the latter part of 2014 is showing us is that the social networks that offer the most mobile-friendly, almost “spontaneous” style content are the ones that are attract the most users, and a lot of that attraction is coming from said content.
The combination of Instagram Video and Vine have made quick snippets of video an attractive content strategy, whether you opt for the improvised one-or-two cut style or opt for the meticulously crafted approach that crams an unbelievable amount of content into just a few seconds.
Networks that allow users to create and show off this kind of content easily from a mobile device are growing steadily, with Google+ and Myspace on the biggest surges currently. Meanwhile, one-note approaches like Foursquare are losing traction as other networks allow their users to check in from all manner of places.
Whatever You Do, Do Something
Social media is too big to ignore for any organization now. Even if you feel like it’s something your business could do without, there are so many different flavors and possibilities that it seems unlikely anyone could come away uninspired or uninterested after browsing the market for opportunities to promote one’s company.
While some speculate on what to expect from social media in the coming years, and others are feverishly working to create the next big innovation that gets millions of people using it every day, the closest thing there is to certainty is that social media will continue to be a major part of the daily life of people around the world, and being able to reach them with your business’s content will be pivotal to the growth and development of your brand.
Today’s guest blogger is Dean Olsen, a business writer with a background in social media marketing. You may also find more of his writing on GlobalTollFreeNumber.com’s blog, which covers customer service solutions and business communications.