Twitter is a fast paced network and if your business isn’t careful you can spend a lot of time managing Twitter for your business. But with a clear idea of how your business is using Twitter, you should be able to keep that management time down. If you’re serious about using Twitter to grow your business, we would recommend spending no less than 1-hour on the network daily.
Sure, you could spend more time on it, and if you have the time or resources to do so, you’d likely see even more results. But if you’re just starting out with Twitter or looking to use the network effectively with the lowest amount of investment, 1-hour each day is the minimum you should spend on the network. And here, in this post, we’ll talk about what you should do during that 1-hour to maximize your results from Twitter.
Login to your Business’s Twitter account, review trending topics and see if there are any that pertain to your industry or community (warning, before you comment or Tweet about ANY trending topics, make sure you understand WHY they are trending). Then review recent notifications and respond to any @mention Tweets, Retweets and new Followers.
Next 25 Minutes:
Now that you’re familiar with current trending topics and responded to any other users that have engaged with your brand, it’s time to get your Tweets ready for the day. We use a scheduling tool called Buffer.
With Buffer you’re able to create a Tweeting schedule that allows you to input your Tweets for the day and automatically push them to your Followers at your predetermined times. Buffer as a free option that allows a single Tweeting schedule and up to 7 scheduled Tweets. For businesses that have a need for more Tweets scheduled or would like multiple Tweeting schedules (different depending on the day) there is a paid option for Buffer as well.
When generating your Tweets, be sure to include multiple forms of media, including blog posts, quotes, tips, vidoes, etc and don’t just share promotional updates. Don’t be afraid to share third party articles and content with your Followers as well, including adding the occasional Retweet from users you follow. We recommend sharing 7 to 10 Tweets daily, spread out about every 1.5 to 2 hours. This allows you to reach the most users while not overloading the ones on Twitter more often.
Next 15 Minutes:
Using scheduling tools like Buffer are a great way to ensure that your Tweets are being shared regularly without you having to take a Tweet break every hour or so. But it’s does have a downfall.
After you fill your Buffer with scheduled Tweets, you will want to make sure you set aside 15 -minutes in late morning to log back into your business Twitter account. You’ll want to use this time to respond to recent @mentions, new followers and Retweets that have come in sense your first login.
Once you’ve responded to all the recent notifications, it’s time to build your audience and network. Using hashtags and search terms your target audience might use to locate new Followers that may take advantage of your business. Look for users asking questions around your industry and send them an @mention with a general response. Join Twitter Chats around your industry and start conversations with other industry experts. Use this time to engage with your audience and build new relationships.
Final 15 Minutes:
Before you end your day, follow the same steps and recommendations immediately above this section. It’s important to make sure you spend this 30 – minutes throughout the day to engage and build real relationships on Twitter. By simply pushing Tweet after Tweet, you’re not going to build a network or community of Followers. Sure, you may get a small amount of traffic to your website or blog, but not the amount you could by taking this extra 30-minutes daily to engage with your audience and build on it.
Twitter is an extremely powerful network that has provided countless opportunities and leads for small and large businesses just like yours. With the right attention and time, your business too can start seeing positive results from Twitter in just 1-hour of management per day.
Know your business could benefit from Twitter but don’t have the extra hour per day? Let us manage your Business’ Twitter account and get all of the benefits from Twitter without any of the time commitment.