With the launching of our new updated mobile platform just around the corner, I thought I’d take a look at one of the new features of our Push-Notification service and focus on what it can do for your business with the benefits to you and your customers.
This new feature that’s being added into our Push service is geofencing and I’m sure a few of you are like what is that?!? Well geofencing is exactly what it sounds like – a virtual fence around a geographic area (like your restaurant or place of business). Establishing a geofence and linking it to a mobile device like a smartphone allows you to know when a person has entered or exited the defined geofenced location.
For most small businesses, this information is used to trigger a push notification to the person.
A geofence can be set at nearly any distance you like from your location. This can include an entire city or have it extend just out to a sidewalk in front of your location. GPS technology is quite sensitive, and therefore, so is geofencing.
As you can see from the examples below, push notifications triggered by geofences don’t have to just be messages about deals or promotions going on, they can cover lots of different things for lots of different purposes. In fact, the message can include a link to any location on the web, including a landing page you design specifically for a particular campaign, or in your mobile app. Therefore, geofencing may have applications for a wide variety of small businesses. How you deploy it, and make it serve your needs, is up to you and your imagination.
There are many creative ways to use geofences. Like I mentioned above the geofence doesn’t even have to be centered on your location. If you have a pizza joint, and want to trigger a message to your fans as they leave the bar, you can.
Example 1 – Real Estate Agent.
A real estate agency has an app that they’ve marketed to users actively searching for a home to buy. The agency can establish a geofence around its listings when they are holding open houses. When a potential buyer enters the geofenced zone, they get a notification of the open house, and head over to check it out if interested.
Example 2 – Dry Cleaner.
The dry cleaner’s customers have downloaded its app, and are trackable in the dry cleaner’s system. They then establish a two-block radius geofence centered on its main location. When a customer and their mobile device enter the geofenced area, a push notification comes up reminding him or her that an order is ready for pickup. Customers love the reminder, and never forget their orders, and the dry cleaner is able to offer a value-add that doesn’t take up any extra manpower or energy.
Example 3 – Bakery.
A trendy bakery is cooking up a new recipe for some cookies they want to start selling. So to help spread the word and get feedback from their customers, the bakery sets its geofence notification to invite fans to come in for a free sample. Not only do they get all the feedback they need on their new cookie recipe, they drive a ton of traffic and sell a bunch of their other tasty treats, too!
When done correctly Geofencing should not only benefit your businesss by driving traffic to it, but it should also be benefiting your customers. Geofencing needs to be used to improve their experiences and deliver value, or they won’t keep it enabled and you risk them deleting your app completely or even worse not doing business with you anymore.
You can also use geofencing to gather data about customers and study their behavior to understand them better. This information can help you evaluate the effectiveness of ads, store layout, and lots more.
Geofencing is definitely an idea that is in its beginning phase and has a huge potential in supporting your business when used correctly and for the right reasons. If you want to learn more about creating your own mobile app with geofencing, its affordability and effectiveness, Click Here!