If you’re serious about blogging then chances are you have a blogging schedule. We always recommend to our Clients that once a week is best (even more if you can commit to it). And, because we practice what we teach at Social Brothers we too have a weekly blogging schedule. We’ve committed to publishing a new article every Tuesday.
When we talk to businesses about blogging and mention producing content consistently week after week, we get a very common question. “What if I miss a week or don’t publish a new article when I am suppose to, what happens?” Many Clients are waiting for an answer something like this:
“If you miss a week and don’t publish a blog, your readers will never visit your site again, all the time, energy and resources you’ve spent on your blog will be for nothing. Don’t miss a week.”
And although we jokingly find ourselves answering this way, it’s simply not the case. In fact if you miss a week, or even a couple most likely your readers aren’t going to care. Yes, it’s true that by publishing content consistently your readers will visit your site on publishing days to see the new content. However, if they visit your site and don’t see a new article, they may think for a few seconds that it’s strange, but they aren’t going to remove your blog from their bookmarks.
So if your readers aren’t going to care if you miss a day, is it okay? I still would answer this question with a stern, ‘No!’ Let’s look at why.
As mentioned above, Social Brothers’ publishing schedule is every Tuesday. However, if you look back through our recent posts, you’ll see that we’ve missed a few Tuesdays in 2014. This happened because one busy week I couldn’t get to producing a new Blog post. When a new post didn’t go out, nothing happened.
Nothing happened in the sense that we didn’t receive hate mail, a flood of calls or even comments on our social networks. But something happened, something that caused a domino effect for our blog. I got lazy, I adopted the idea that I didn’t need to produce new articles, because nothing happened.
If I would have seen a major decrease in traffic, or gotten some comments or hate emails I would have made sure to produce an article the following week. But because nothing happened (other team members didn’t even mention anything about the missing blog posts) I accepted the idea that it was okay not to publish regularly.
What happened was that I stopped making producing content by Tuesday a priority, this meant that any time something remotely important came up, it came before producing a new blog. And as a business owner, you know how easily “important” things can come up when it comes to avoiding non-important tasks.
So although a simple answer maybe that if missing publishing a new Blog Post for your business is nothing happens, it’s just not accurate. In fact, missing a single blog post could kill the momentum you’ve built since starting your business blog. It could be the beginning of the end of your blog, simply based on the fact that you didn’t see any direct negative result from missing that blog post and now have made generating new content a low priority.
The good news is that this is easy to avoid, don’t miss a blog post. If you create a Blogging Schedule stick to it. By never missing a blog you’ll never see that nothing happens and therefore never give yourself the idea that missing a week (or several) is okay.
Join the conversation, have you missed publishing a blog post before? What happened when you missed a post, share in the comments field!