Often when we are explaining what a push notification is we refer to them to be like texts and because they are so similar it can be tempting to lump them together and treat them in the same way. As they both arrive on a user’s mobile device, both have to fit within a tight character limit, and both have average open rates that are over 90%.
So, why would we argue that push notifications are better?
The first consideration is cost. While a lot of users may have unlimited texting there are still many that do not have unlimited texting plans and will wind up getting charged for each text message you send. This can irritate users, which may lead them to look at your message negatively. Or, even opt-out of future messages altogether, which is definitely bad for business.
The same is true for business. The cost to send out a massive amount of texts is relevant for many businesses, especially small ones, depending upon what service and platform are used to blast out messages, you could be looking at hundreds or even thousands of dollars a month. Push notifications, in contrast, are unlimited and totally free when your app is built and managed with the Social Brothers Business App System.
Another consideration is the opt-in / opt-out dynamic of users attitude favoring push notifications. This is largely due to the users having total control over which apps send them notifications, and can even specify which types of notifications they receive from each app. Text messages, on the other hand, have much less control and often come unsolicited. In fact, due to the sale of lists between companies, some users may receive “spammy” texts from time to time and view SMS as a lower-quality message coming in.
With Social Brothers Business Apps, we also enable you to send custom messages to your customers that entice them to come back into your business. For example, during certain slow business hours, you could send a beautifully designed push notification in seconds offering people 10% off their dinner within the next hour. This not only helps bring in new customers, but can also attract loyal customers back into your establishment. The return on investment here is absolutely staggering for a small business.
Push notifications can also lead to increased user engagement with your app, which can improve user retention rates. Not only can these notifications help drive activity on the topic of your message, they also help increase the returns you see from your app. Push notifications serve double duty and offer a number of benefits at once.
When a user gets a push notification, it’s a message from a company they know and want to hear from. And from a business standpoint, the cost couldn’t be lower. Considering their effectiveness and ability to address a number of goals at once, we find push notifications to be just as good as, if not better than, text messages. And if all this weren’t enough we will be launching a new feature within 30-days for our push notification system, introducing Geo-Fencing… the ability to setup an geological area around your location that will automatically send a push message when a user enters that area. This is just another great feature that you can get from Push Notifications that you can’t get from text messages.
Text message services are a great tool for any business, but if you want to take it to the next step, adding a Mobile App to your marketing strategy with Push Notifications will bring you higher returns and your customers coming back!
Have something to add? Share your opinion on Text Messages and Push Notifications in the comments area!