With the booming retail of smartphones and tablets, mobile apps are increasingly turning into core tools for future commerce. The mobile device has to be taken into serious consideration when marketers think of advertising. If you too are thinking of incorporating a mobile app into your business model, you need to start out with a detailed blueprint and a holistic strategy.
So, what exactly is the recipe for a profitable and effective mobile app strategy? And how can you optimize the experience of the user through your strategy? It is only when the user sees some value in your app, would he go about downloading and updating the app.
1. User Experience Mapping
The core idea of the mobile app is that it can interact well with the user. You should affirm that users will get exactly what they expect. The interface designing should be carried out keeping in mind this affirmation.
Ensure that the user can easily navigate through the app. Frustrations due to prolonged difficulty impede a good user experience. Address these frustrations by evaluating functionality, physical specs, user actions, etc. Size of buttons, controls, and pressure on user thought are some of the other factors, which need to be evaluated.
2. Front End User Experience
Front-end experience reflects a lot about your app and plays a role in differentiating it from rest of the apps. It is important to be able to free development resources so that they can focus on working on front end user experience. Rather than assigning time to writing codes (boilerplate), a cloud-based backend can be used to direct resources for front end user experience.
Backend platforms have to no doubt be successful, but these aren’t going to differentiate your app. These are things like push notifications, user verification and data storage.
3. Building A Robust interface
Firstly, to develop an app programming interface that is robust, the functions need to give the developer free access to the software back at the shop. This enables the developer to interact with the software at any point. Secondly, the reach must be expanded to let developers integrate the app with social networks and cloud services.
4. Distribution & Monetization
You need to decide if your app would be free, paid or you would go in for In-app purchasing. Free apps surely do get an edge in the marketing phase. This is because they are easy to market. After all, no one has anything to lose by downloading a fee app and there’s always the option of uninstalling without the least bit of regret!
The good news is, creating a free app doesn’t mean that you’ll end up losing money. Infact, some of the apps, which earn the highest, are freemium. In this case, users start free, but are willing to pay for pro versions, advanced options and points.
The key point is to be user-friendly. The best part is that users can withhold onto the product’s native feel and also receive additional data. This is a win-win situation for both the user and the developer. A scalable and smart strategy embedding a robust infrastructure and technical stance can take your app to the pinnacles of success.
About The Author Vishal: I am the founder of Appsquare—a Sydney-based app development company that focuses on designing innovative apps and providing part funding for selected app ideas. In addition, we at Appsquare also help app developers get funding through its network of Venture Capitalists and Angel Investors.