Many businesses are jumping on social media still without understanding why or more importantly how. Just because you hear or are even told you should be using a network, doesn’t mean you should. In some cases you may find that your target market isn’t using that network, therefore there is no need for you to be on it, this is just like advertising on those TV and radio channels.
And, if you’re sharing ONLY sales related updates on your social media, you are just pushing sales pitch after sales pitch to your target market, who were just hoping to get to know you and your brand before making a purchasing decision. In both of these scenarios, you’re not likely to get any results, you are effectively doing social media wrong. But these aren’t the only ways you can do social media wrong, not by a long shot.
Another major flaw in many social media plans by businesses is not responding to comments. This error is a huge mistake that really leaves me wondering why the business is even making the effort. In the worst case scenarios you’re ignoring actual paying customer inquires, but this isn’t a private email or phone message you’re ignoring. When your brand isn’t responding to customer inquiries, anyone that visits that profile is going to see it. Unanswered questions or comments tell the world that your brand is too busy to care about their customers, and could put a bad taste in new potential customers mind that might be learning about you for the first time. Do yourself, and your reputation a favor, start answering those comments, even the ones making general conversation.
If you’re responding to comments, sharing quality content that isn’t 100% focused on sales and using the right platforms, your social media strategy still may have holes in it if you’re not willing to spend any money on growing your audience. Just about every network, minus some of the newer and smaller ones, have the option to increase reach through ads. These ads do require an investment, but so does every other form of advertising. The difference with social media is that if you do it correctly and use the ads to grow your following, you can pay once for the connection and then have access to them with your daily updates. Even a $50 monthly Facebook Ad budget can help increase your reach by 1000′s, what other form of marketing can do that?
I’m guessing if you’ve continued reading to this point, you’re serious about your business and social media. This is good news, because when used correctly social media can improve your customer service, brand awareness and probably most importantly your revenue. If you’re serious about using social media in your business correctly, make sure you order your Online Presence Report today. In this report we analyze your current efforts and then provide detailed information on what you’re doing well and what you can do differently to improve your results.
Join the conversation: What social media mistakes have you seen businesses take? Share your observations in the comments field or on our Facebook Page.