I’m going to take this first post of the year from me to talk about a vision, in particular my vision of Social Brothers and what it means for your business. Some of the major focuses of Social Brothers this year will be in the mobile presence for business. As you know last year saw an increase of users on mobile devices, i.e. smartphones & tablets, using them to not only to search, yet purchase, book appointments and visit businesses. In 2014 we expect this trend to increase even more than last year. We live in a digital world that demands instant results for the end user.
First off, having a mobile presence is an almost must have in today’s marketplace. With the implementation of our business mobile app platform last year we are going to continue to provide a very affordable and professional app product for our clients. This app platform will allow you to develop, maintain and stay connected to your customers with ease, affordability and the most up-to-date features available, including Push Notifications on both the Android and Apple devices. You can rest assured that we will stay current with the latest trends and features for our app platform which will allow you to stay not only current but also give you a competitive advantage.
Another aspect of the mobile presence that we have started to see an increase in, is the demand for internal business apps. These apps typically cost more to develop as they are very customized and meet a specific need for a company to be able use with their teams internally. Apps of this nature are great for service companies that have a salesforce or teams of people away from the main office. The app can provide a way for them to provide information or quotes/estimates to clients very quickly and efficiently.
Mobile websites have also become a necessity for any business as the increase of people using their mobile devices continues to grow. People are no longer just texting or staying connected to social media through them, they are now using them in local searches which result in either a visit to a brick and mortar location or the purchase of a product, or booking an appointment for a service from their device. Not having an optimized mobile website or mobile app is costing businesses money through lost sales. The average mobile customer will not stay on a site that doesn’t load mobile optimized and will not recommend that business to others.
As you can see we have put a lot of time and money into developing our business mobile apps and websites, because we know how important it is for a business in any industry to stay up with the current market trends that engage with their customers/clients. We have spent this time and money so you can have a very professional and feature rich end product at a fraction of the investment. Not only myself, but everyone on the Social Brothers’ team is dedicated and committed to the success of our client’s businesses. If you aren’t already working with us, come see why our clients partner with us. We invite you to request an Online Presence Report and see what makes us stand out from other agencies.