One of the main reasons why we find businesses avoiding social media is the fact that they don’t know what they’d share on their profiles. After all, we recommend that if you’re building a presence on Facebook you should be posting 1-3 times daily and on Twitter you should be sharing 7 – 10 times daily. In most cases, coming up with this amount of content can be intimidating. But it doesn’t have to be.
With today’s information based world, you can find information online on just about any topic. You’re able to find short articles, white pages, eBooks or websites dedicated to educating you on just about anything, including information around your industry. You can take advantage of all this data by sharing it on your social profiles.
I know what you’re thinking, why would I send my audience to another site, won’t they spend their money there instead? The answer is usually no. If you’re constantly sharing great content on your social profiles, your audience is going to have a higher level of trust with you, meaning they will likely spend their money with your brand.
The key is to be sure you’re sharing quality content that your target market cares about. To ensure that the content is quality, you must read every article, eBook or white pages before sharing. This may sound like a lot of work, but not only will you ensure that your audience is getting valuable information, but it’s a great way to stay up to date on the trends of your industry.
If the article is poorly written or isn’t high enough quality for your audience, don’t share it. Everything that you share, regardless of who produced the content is a representation of your brand. If your readers start associating your brand with poor content, they will likely unfollow your brand, which is exactly the opposite of what you’re going after.
When your audience starts to connect your content with information they are interested in, you’ll also start to see an increase of traffic and interest in the content you share directly from your website or blog. The reason for this is increased trust and reputation. When your readers start to know you share quality content, they will click over to it more often, including content from your site. By sharing 3rd party content you’re able to build this trust much quicker.
You can see, sharing 3rd party content provides a benefit to not only your readers but also your brand and it’s overall social media strategy. Locate quality content that your audience will enjoy and share it on your networks. Watch your clicks increase, traffic to your own sites increase and your social media efforts increase by sharing 3rd party content.
Why not get started now, share this article with your network by using one of the Easy Share buttons to the left, your network will thank you for it.