In many ways, mobile devices are replacing desktops entirely for some users with a majority of all internet activity this year expected to be from them. This can be seen by the numerous reports from popular web and app companies stating that most of their users are connecting through mobile devices.
So as a small business or business owner in general going forward there are five trends that stand out to us while you navigate your way through the ever-increasing mobile arena.
1. Mobile will be more visual: Have you visited a mobile website and seen a massive amount of text? Well if it’s a properly developed mobile site then the answer should be NO. In fact more and more video is becoming the norm for the mobile world. With the mobile video quality and data connections speeds increasing people are more anxious to see video content.
This video content can be made relevant to any business and you should seek to have simple videos made and uploaded for your clients’/customers’ consumption. At a very minimum, a simple introductory video on your homepage should be playable. At great way to get your business noticed and ahead is to produce a series of videos that are tailored to common questions or searches in your industry.
Don’t worry about finding the best agency out there to get your video produced. You can get a good quality video for a reasonable amount of money and still get the results that you are looking for. In fact, you may even have the equipment yourself or be able to use our video creation service.
2. Mobile will be more constant: Looking around, you’ll notice that mobile devices are always with us, your clients/customers, and I’m sure if your like us and most users out there, that mobile screen is the first and last screen seen each day. Our mobile devices are the go-to tool for many of our daily routines as well as for searches on the engines or on the maps for new places to visit. For these few reasons alone as well as the 24/7 nature of mobile usage make sure your mobile strategy takes this into consideration.
Keep in mind that users will be accessing all your mobile channels at all times of the day and from all locations. Make sure that all of your mobile channels are open as much as possible (ie: your mobile website, your app, your social platform, etc).
3. Mobile will be more social: As you’ve probably noticed a vast majority of the users on mobile today are using it to access their social profiles at some point each day. With Facebook users who now connect vastly through mobile only. What this means is that you need to make sure you are publishing content on your social profiles that is mobile-friendly. For example a link to a site that has a mobile version, a reasonable amount of text and an image that isn’t too big. You’ll capture the largest user base through your successful implementation of being as mobile-friendly as possible.
4. Mobile will be more local: Users on mobile devices are frequently performing local searches. Meaning when they are looking for something (ie: place, restaurant, entertainment, etc) they may only be in their neighborhood or a specific zip code. Again this means that your mobile website and app’s text should be optimized with your local zip codes, city, neighborhood, etc.
Part of the strategy should also include making sure your information is on the popular geographical searches as well. (Google Maps, Foursquare, etc) Always make sure its up-to-date and accurate with your address, directions and local map to your location(s), be sure these items are easy to find.
5. Mobile will be more promotional: If you already have a mobile website you probably have seen that it is also a great way to generate sales. This trend will only continue to grow has users comfort level increases with mobile devices and businesses create that easy mobile-friendly experience. With the current available technology providing for mobile coupons, digital punch cards, push notifications and more, we will only see the promotional power of mobile increase.
With the world becoming more and more mobile each and everyday shouldn’t your business be keeping up with the users who are your customers? You don’t want to be left in the stone-age as your customers find other businesses to purchase their goods or services from, just because you didn’t mobilize your efforts. And quite frankly the longer you delay in getting a strategy implemented the farther your consequences which you simply can’t afford. You might be surprised at how little your investment is when it comes to getting a mobile strategy planned and implemented.