Mobile-commerce is a big deal, and we’ve got four facts to back-up that claim. Read on, but consider yourself warned – once you’ve read more, you’re going to want in. The opportunities are just too hard to resist.
1. Mobile commerce will reach almost $40 billion by the end of the year
Yes! That is for Real!!
Mobile commerce is a massive, booming market, and it’s increasing everyday. If your business doesn’t have a piece of it, you may be losing out on total market share as others arrive on the wagon ahead of you. And it’s a pretty big wagon to miss out on.
2. Everyone has a mobile device
And not just that, a huge amount of those with a mobile device are people who have smartphones (roughly half of adults in the U.S.). This means that you’re not just touching a small slice of the market when you invest in mobile-commerce; you’re touching the majority of the market.
Again, trends show that mobile-commerce is not an extra, supplemental stream for producing sales, yet one that is fast-becoming the central stream in the digital marketplace. Of course, like a lot of marketing areas, not all products and industries are impacted by this fact equally, but if you haven’t checked out the data for your business recently, it’s about high time you did.
3. If you offer “store mode,” customer engagement increases fivefold.
Yep, engagement is five times higher if your app has store mode. I’m sure you’re asking what is “Store Mode”, simply put store mode is having a dynamic store map or product location on the mobile app. Even when people visit your physical location in person, they’re still visiting you on their mobile device.
If your customers love mobile, then it pays for you and your business to love mobile as well. And facts like this show just how much it pays. Your mobile dollar can go very far indeed through your app or mobile site. You just can’t get away from it. It’s literally everywhere. There is good news: It’s a huge opportunity!
4. Some shoppers only use mobile devices
In our opinion this may just be the most compelling fact. Some shoppers can’t be reached on a desktop device anymore – meaning they only connect via a mobile device, such as a phone or tablet. If you haven’t gone mobile, these customers are simply just not going to be interested in what you have to offer as they only like being on sites or apps that are mobile friendly and give them the experience they can enjoy through their mobile device.