Increase Search Engine Rankings
We did not start with this benefit on accident. One of the biggest advantages of a Business Blog is increased search engine results. A Business Blog is able to help achieve this in several ways:
- Consistently adding new Blogs makes your site have fresh, updated content on a regular basis
- Each Blog is going to have specific keywords related to your industry, increasing the number of pages able to be indexed by search engines
- Blogs are commonly shared on social media and other sites, creating more links to your site, increasing search engine rankings
- Increase Organic Traffic To Your Site
Naturally, if your sites search engine rankings are increasing you can expect to see an increase in organic traffic to your site. However, search engine traffic isn’t the only reason you’ll see additional organic traffic. Blogs are commonly shared on Facebook, Twitter, LinkedIn and other popular social networks, allowing you to get more traffic from social media as well.
- Increase Website Performance
By using Blogs to attract your target market to your site you’re automatically going to increase your website performance. If not just by having more traffic that naturally take advantage of your services or buy your products, then you will at least be able to start monitoring data on your site to make adjustments to increase conversion rates and performance of the site, which cannot be done without traffic being sent to the site.
- Position Your Business As An Industry Expert
When readers land on your Business Blog and are able to get answers to their questions or solutions to their problems they will view your business as an industry expert or leader. This will instantly add more trust and creditability with your brand.
- Have Original Content To Share On Social Media
Sharing 3rd party content on your social platforms is a great technique to ensure you’re providing value in your status updates. However, having original content that you’re able to share will not only increase traffic to your website but also provide additional value and reason for your target market to follow your profiles.
- Attract New Customers
Your customers are actively searching for resources pertaining to your industry, by having a Business Blog you are giving them an opportunity to connect with your blog and build trust with your brand. When these readers are ready to make a purchasing decision, they automatically think of you and your products or services.
- Build Relationships With Other Industry Experts & Customers
When your Business Blog starts building traction by consistently producing quality content on a regular basis, you will start to attract the attention of other industry experts. These experts will start sharing your Blogs with their audience via social media or on their website, allowing you to benefit from their established online presence. They may also invite and allow you to generate a Guest Blog to share directly on their Blog or site, allowing you to increase your brand’s reach and awareness.
- Stay Up To Date With Industry News
To produce quality content that is update to date with current industry trends you will be forced to research new areas and information, forcing you to constantly stay a head of the curve in your industry.
- Saves Time Answering Most Common Questions
By generating Blogs around your most common questions you are able to quickly answer customer inquiries by referring to your article, saving you time by not having to write out the response each time.
- Generate Backlinks
When other Bloggers or businesses mention your Blogs on their website they will create a direct link back to your website, commonly referred to as a Backlink. Backlinks from high ranking sites will not only increase traffic from their viewers clicking the links but also by increased search engine rankings.
Convinced that your business needs a blog but not sure how to get started? Don’t let that be an excuse! Contact us today to find out what you need to do to get started with your business blog. OR, make sure you Follow Us on Twitter, where we continually share tips and tricks to get more out of your business blog.
Are you a Blogger? We are always looking for Guest Bloggers that generate awesome content on Social Media, Mobile Marketing or General Business Development. If you want to share a blog on our site, submit an article today!