On the one hand, you have traditional local business owners that are reluctant to try new things, and that prefer to stay the course with the tried and true and most likely outdated methods. And on the other hand, you have energized entrepreneurs that are looking to gain an edge on the competition by shaking things up with the newest and most advanced piece of technology they can find.
Well, when it comes to mobile apps, business owners and managers are unified: they can’t get enough of them.
According to Research and Markets, small business mobile strategies, who recently conducted a study of businesses that are using mobile apps, are at all-time highs and still continuing to climb. Let’s look at a few figures:
- 11-20% of the average business’s tech budget is now devoted to mobile technology.
- 68% of business owners expect mobile spending to increase in the coming year.
- A whopping 91% of business owners are using mobile solutions.
In addition, in the words of R&M, “SMBs are also ramping up use of customer-facing mobile apps and mobile-friendly websites to enable customers to do things such as schedule appointments, make payments, and access customer service.” [emphasis added] And that’s only the beginning! With a service like ours, the amount of features available that can be implemented in a business app is huge, and covers a wealth of features that are useful to industries from restaurants, to legal services, to hospitality, to entertainment and more.
With mobile apps, customers are able to interact with businesses in dozens of ways, no matter where they are. They can provide referrals using social media platforms, submit online orders for food pickup/delivery or for merchandise, participate in loyalty programs (if you don’t have a loyalty program your missing out!), check up on event calendars and submit RSVPs, submit photos to online photo galleries, hear about promotions… and the list goes on and on.
As you can see, some of these features are an adaptation of ways to do things customers were already doing just making it easier, while other features are opening up new functions that weren’t possible without mobile technology. Despite this array of features, however, we also think that businesses are just beginning to explore what is possible with mobile apps. In the future, we imagine that businesses will request the development of inventive features and functions that support the specific needs of their industries, and we can’t wait to help lead the way as the world of business mobile apps continues to expand and evolve.
Our mobile app service was designed with your budget in mind, a platform that makes it easy for you to manage and update your app on the fly and provide your customers with pertinent up-to-date information and specials. Check out how affordable our mobile app service is and request your Mobile App Consultation today!