1. Increase Brand Reach
One of the more obvious reasons you’d want to ensure you’re using Facebook Ads is to increase brand reach on Facebook. We have some pages that we manage that only spend roughly $25.00 per month on ads, but even with this low of a budget they can see a unique reach of 30,000 to 60,000. Now we’re not saying that each of these users acknowledges your brand, but they at least have the opportunity too.
2. Affordable Cost Per Click (CPC)
Of course when using Facebook ads you will have some cost associated, this in the form of Cost Per Click (CPC) or Cost Per Impression (CPI). The difference is for CPC you pay based on each individual that clicks your ad (the user has to take action) and for CPI you pay based on the number of users that have the opportunity to see the ad (no user has to take action. We almost always recommend CPC, this way you’re only paying for users that have noticed your ad and taken action with it.
With Facebook ads, your CPC is going to be much lower than many other platforms, including Google Adwords. In most cases we find that our Clients using Facebook ads are paying less than a dollar per click and in some cases, depending on their audience, they could be paying as low as $0.18 cents. This creates an extremely affordable way to increase brand awareness and connect with your target market.
3. Reach Your Target Market
With Facebook’s in depth data on each user, you have ability to reach your specific audience. This means you can target exact age groups, with precise interests. The better you know your target market, the more specific you can get with Facebook ads. This alone ensures that every click you’re paying for is your target market, someone that is interested in your products or services.
4. Multiple Touches
The most powerful form of marketing is one that your audience sees continually. This is why you see the same TV commercials over and over again as well as receive multiple marketing postcards in the mail. However, Facebook is unique in the fact that you pay for the initial click and then can reach them daily without any additional cost. Using Facebook ads to grow your Fan base allows you to pay for the initial click, which then gives them access to see your daily status updates, continuing to educate and remind them about your brand. No other marketing platform allows you to pay once and then continually reach them on the specific platform.
5. Lead Through Sales Funnel
With the customizing options offered to Fan Pages on Facebook you have the ability to easily guide users through a sales funnel. If you’re not familiar with a Welcome/Reveal Tab (Fan Gate, Custom App, etc) we recommend you read our detailed article to familiarize yourself with them. By using Facebook ads to direct users to your Welcome Tab you’re able to easily guide them to become a Fan to a paying customer, without ads it may be more challenging to direct users to your custom tabs.
6. Increased Results From Facebook
It’s clear that by using Facebook ads you’ll see better results from Facebook by increasing reach, being able to engage with more users and direct potential customers through a sales funnel. However, what many businesses don’t understand is that just by using Facebook ads you’ll see better results from each status update and action you take on the network. Facebook has an in-depth calculation commonly referred to as EdgeRank that decides who sees your status updates. This is based off engagement on the page, including new Fans. By increasing the number of new Fans, you’re going to automatically increase the reach of each individual status update. Therefore, by using Facebook ads, you’re increasing your Facebook results across the board.
Now that you clearly understand the benefits of Facebook ads, you may be wondering how you can get started with using this tool immediately. Good news, we are more than happy to help get your first Facebook ad setup for you, we’ll even manage the ad to ensure you’re getting the most out of it if you’d like. Simply contact us today to learn how we can get you started with Facebook ads immediately!