Although orders may still be coming in through the phone, the popularity of online ordering is increasing each day. This means that the day is fast approaching when your customers will expect to be able to submit orders without having to talk to anyone. If that isn’t reason enough to begin taking advantage of one of the fastest-growing opportunities in the restaurant industry, here are five more for “going mobile:”
1. Your customers are online
People spend hours and hours online each day, especially from their mobile devices. Like they say, it’s best to be where the people are. By taking your ordering online, you make it that much more convenient for people to submit orders from the screen they are already staring at. Which reminds me…
2. Ordering can be from anywhere
People aren’t stuck to their desks anymore – they’re mobile! By allowing your fans to use an ordering app, they can submit orders no matter what they’re doing. When they’re stuck in a meeting, heading home on the commuter train, or anywhere else calling isn’t convenient, they can still be sending you orders. If they aren’t able to do that, they may forget about stoping to get something to eat even though they are hungry and tired.
3. Your orders may be larger
There has been some researchers that have found that when people order online they may be up to 25% larger! When customers can see a menu, browse add-ons, and review upsells, the result is more money spent. Which can lead to a nice revenue boost that can quickly pay for the cost of creating your app.
4. Your order process is streamlined
Every owner knows that mistakes in orders really irritate customers and cost money. Every exchange of the order via mouth can translate to an error. A mobile ordering app cuts this error rate down by allowing customers to review their orders and type out any special requests. This way, there’s a record of everything the customer wants or inputs.
With phone orders, there is a greater chance of a special instruction being misheard or written incorrectly or of an item being inputed incorrectly or missed altogether. With mobile apps, if there are any mistakes on the ticket, the customer has no one to blame but him- or herself. Yet it will still be your job to make them happy, of course (such is life in customer service), however you can tell them that you’re happy to “revise their order” to suit whatever their “new requests” are.
5. You’ll get ahead of the competition
The bottom line is that there are plenty of customers right now that prefer online ordering over calling, and your competitors may or may not already be gearing up to serve them. By publishing your own ordering app, you can stay at the forefront of customer service and convenience for these customers. This means that an ordering app can become another competitive advantage for you.
If you’re like several restaurants we talk talk to and are excited about the value an ordering app can provide for your business but not sure where to get started, contact us today for additional information and to learn how your business can get an app. If you have general questions, the comments field below is always monitored and responded to quickly.