In fact, until recently even we weren’t taking Google+ serious, but that’s no longer the case. We’ve been part of the network since the beginning, but it wasn’t until recently we started using it consistently, and boy are we glad we did. Google made it clear with Google+ that they weren’t going to let Facebook control the social network world, and they’ve been working hard to make the platform worth your business’s time, energy and marketing budget. Here’s why we are falling in love with Google+.
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Organizing your Followers:Google+ makes it easy to organize your Followers by simply placing users into different Circles. On Twitter you’re able to easily create lists to see different groups of users Tweets, but Google+ takes it a step further by allowing you to share specific status updates with different Circles. As a business, you’re able to take advantage of this feature by organizing potential clients by interest. Then you share content that you know they’ll connect with, helping you build stronger relationships and converting more Followers into paying customers.
The ability to engage with any profile type:One of the biggest advantages of using Google+ with your business is the fact that Google Plus doesn’t block a Business Page from being able to comment on updates from Personal Profiles. On Facebook, Pages cannot engage with personal Profiles, in fact the only way you can even tag a personal Profile is if that user comments on your Page’s update first. By being able to engage with personal Profile updates, your Business Page on Google+ is able to search for updates pertaining to your keywords and start conversations directly with your target market. This creates huge customer service opportunities as well as endless audience building possibilities.
“Google+ provides great opportunity for businesses to engage with their customers, learn how!“
Engaging with Communities: Similar to Groups on Facebook and LinkedIn, Google+ has Communities where individuals and Businesses with similar interests engage and connect. Unlike Facebook or Twitter however you can participate in Communities as your Business Page, answering questions, sharing comments and providing resources. By joining Communities that your target market spends their time, you will be able to quickly and easily attract and build relationships with your target market.
Receiving +1′s: Like any network, you are able to connect your website to social sharing features, Facebook has the Like, Twitter has the Tweet and Google+ has the +1. Google users seem to be more likely to share your site and Business Page than any other network. For example, we have the easy share options connected to our Home Page on our site. Before we actively started using Google+ just a few weeks back, we had only 77 +1′s. Now, since we’ve started using the network consistently we’re at over 200. These numbers might not seem that impressive, but we’ve been using Twitter and Facebook for nearly 1 or 2 years longer than Google+ and we’ve only seen just over 150 Tweets from Twitter and barely over 2o Likes from Facebook. Now, the 200+ from Google+ is a little more impressive, isn’t it.
Since we started using Google+ consistently just a few short weeks ago, we’ve seen a major increase in engagement directly from the network, as well as other users sharing our content to the network. This as directly resulted in increased referral traffic directly from Google+. We have also been watching our Google rankings increase, this is due to the fact that +1′s don’t just share content on Gooogle+, but also can help improve your Search Engine Optimization (SEO).
It’s because of these reasons that we recommend if you haven’t started taking Google+ serious for your business, now might be the perfect time too start. If you’re not sure how to get started, contact us and we can help. If you’re already using Google+, share your experiences in the comments area below!