This discussion won’t go on and on about how important blogs are, but rather cover a few different research techniques to produce a quality article. A well written blog takes time and effort if it will serve all of your interests, so research is a crucial aspect of the process.
As my experience writing for business owners grows, I continue to practice three types of research: External research; Internal research, and Interviews. All blogs I’ve written for myself, and others, utilize any, or all, of these three techniques.
External research refers to looking up, finding, and viewing all relative information from other sources, whether online or print. For the most part, the Internet provides this type of information, but industry related print material, such as magazines, provide good references for the business you may be writing about.
When searching the Internet, utilize multiple platforms, not just Google or Bing. While these search engines will provide you with many resources and links about your desired subject, you may also find usable material on various social media sites. A search among different online platforms will yield different results, giving you a bigger pool of information to choose from about the subject you’re writing about.
Internal research refers to reviewing information that has already been shared by your own business, or the business being written about. In other words, your own websites and social media profiles may have previously discussed the current blog topic, thus you can use what you’ve already said as reference. Often, you can link older sources you’ve shared to the body of content in the new blog. For example, you may write, “One example of topic A was discussed in one of our winter blogs,” and link to that blog in text.
Using previously shared material as a reference is a nice way to show you know what you’re talking about. If the older content still holds true, it will add to your brand name by using it as research for future content.
The last research technique is the interview process. Interviews are a great way to get information in an informal manner among research subjects. People know their industry and relevant information and, often, the best way for them to communicate their knowledge is by talking about it.
As a blog writer for different business owners’ websites, my job is to create an article that speaks from their perspective and voice. When I conduct an interview with owners and employees, I can take their quotes and shape them into an informative article about their products and services.
A recent blog post discusses turning messy interview notes into a finished product, which you may want to review as well.
Using the discussed three research practices will provide a solid foundation for the beginning stages of writing a professional blog article.
We always welcome your feedback on the matter, so please share any other style you may use, or questions/comments about the mentioned techniques.
Of course, if you just aren’t interested in dealing with the headache yourself, contact us, at Social Brothers, to discuss our blog writing services.