Now that the planning is done we’re ready to hookup the boat and hit the lake, it’s time to execute the fishing trip, which creates a whole new level of challenges. Similar, after researching and planning your social media strategy, it’s time to execute that plan. Lets see what’s involved to have a successful fishing trip.
Choosing the Lure:
Any fisherman knows that picking the right lure and color can be the difference between catching fish and not. When choosing the lure you have choices from bottom, midwater, topwater, soft baits, hardbaits and then every color combination you can think of. Picking the right lure can be a challenge, but without picking one you’re guaranteed not to catch anything.
Now that you are building a presence on the networks your target market is spending their time on, it’s time to make status updates. These are short bits of information that go out to your Following base. You have to choose between photo updates, straight content, links, questions and more. Choosing the right update will increase your engagement, reach and build stronger relationships. The wrong update will be left unheard, but not sharing status updates on your networks is guaranteed to not give you any results.
The good news about fishing is that once you’re on the lake you’re able to switch out lures until you find one that works. However, ask any fisherman and you’ll quickly learn that just because it was working this morning, doesn’t mean that it’s working this afternoon. To continue to catch fish you must continually change your lure choice and present something different throughout the day.
When you’re making your daily status updates it can be tempting to do the same status update type and structure over and over again, simply because you got great response from it before. However, when your following base sees the same type of status update over and over again they can get bored and end up ignoring or even worse unfollow you. To keep your audience engaged you must switch up the status update type and structure on a regular basis.
Eventually, no matter what lure you throw out into the water, you’re not going to catch anything. You’ve exhausted all of your resources and there’s simply no more fish to catch in that location, you’re forced to pack up and head to another spot on the lake, the process of catching fish starts all over again.
When you’re building your social media presence, eventually you’re going to see engagement drop and traffic to your site go down, fortunately you don’t have to switch networks at this point. However, you do have to increase your efforts to attract new followers. This may entail a Facebook ad or increasing how you’re building your following base offline. Once you start seeing an increase of followers, you’re going to use the same techniques as before to engage with them and turn them into paying customers.
In many cases, especially for me, it seems the only hope that I have for catching fish is by not giving up after a few hours of not having any luck. For example, last weekend I spent the day out on the water and went nearly 6 hours without catching anything or even having a bite. Then, out of no where I caught my first trout of the season. If I would have given up prior to that point, I would have gone home empty handed, which is never something a fisherman wants to do.
When building your presence on social networks, it takes time and daily activity day after day to build the trust and relationship with your followers. If you stay with it you’ll eventually see results from all of your hard work. The good news is, typically when you start seeing results they continue as long as you follow the above techniques.
As you can see, we took an activity that many of have at least experienced once or twice and compared it to developing a social media strategy. However, just because you’ve enjoyed a successful day of fishing, doesn’t mean you can create a solid social media strategy. Luckily you don’t have too, not alone anyways.
If you need help taking your social media presence to the next level, make sure to visit our services page and see how we can help you get your boat on the water and catching fish.