Just like no business should just jump on social media, no one just finds themselves at a lake with a fishing pole fishing, and if they do they aren’t typically catching anything unless they are already an expert. For the sakes of this article, we’re going to assume you’re not. Here is what goes into the planning stage of a fishing trip, and social media.
What You Want To Catch:
The first step to a successful fishing trip is making the decision of wanting to go fishing, then almost immediately you start to think about all of the different types of fish you could catch. There are Trout, Bass, Pike, and so on. Knowing that you can’t catch them all and that if you don’t have any idea of what type of fish you’re going after the chances are great you won’t catch anything unless you pick a species of fish you’d like to target.
When it comes to your business, picking the species of fish you’re going to target is just like knowing your target market and who you’re social media efforts are going to attract. This stage of the social media strategy should be quick, after all one of the first things any business should do is determine who there target market is.
Picking The Lake:
Now that we know what type of fish we want to catch we start to look at all of the lake options, we can quickly rule out several lakes since they do not have the fish we want stocked. Then, when we have a clear list of options, lakes that actually have our target species stocked we continue to do further research. Usually by reading fishing reports and even calling local fish shops to see what is happening at these specific lakes. Based on the information we gather from this research we can pick a lake, one that has the target fish we’re going after and other angelers are fishing at and getting results.
When you know who your target market is, you’re able to decide quickly which social networks make sense for your business. Some networks are going to have your target market actively using them, others won’t. Once you have the list of networks that could possibly work for your business you will want to research each one and find out which ones are producing results for other businesses and start your efforts within those networks.
Deciding How You’re Going To Fish
Now that we have a specific lake that we’re going to fish the real work begins for us. Until now we haven’t had to increase our education, we just had decide what we wanted to catch and find the lakes offering those species. But now that we know where we’re going to fish it’s time to research that specific lake and learn what structure is offered, the type of fishing access allowed (shore, boat, wading) and what the lake looks like under the surface. It’s time to decide if we’re hooking the boat up, getting the wadders out or grabbing the chairs.
Just because you’re business has decided which networks your target market is spending their time on doesn’t mean you’re ready to go, you’re research is just beginning. Each network is different and the reasons users use them vary depending on the network. In order for your social media efforts to be effective you will need to learn how your target market is spending their time on the network and what your business is able to do to attract their attention to begin to engage with them.
Deciding Where To Fish:
Now that we understand the lake and know how we’re going to fish, we need to decide where we’re going to fish. When you are standing at the shore in the morning and look out, it looks like just a flat body of water. However, every fisherman knows that under the surface is a maze of structure, channels, drop offs, flats and tons of area for fish to hide. If you don’t do your research to learn what the lake looks like under the surface you will have no idea where to fish, the chances of catching anything will be low.
Many networks have specific profiles for businesses. These business profiles, or commonly referred to as Pages, offer unique features strictly to business that you will want to take advantage of. Not only do you get extra features, but on some networks they have strict terms of service that restrict you from using a personal profile for a business. You must be setting your business profiles up correctly and growing your following base in the right area of each network.
Ready to Fish
At this point, you have decided what type of fish you want to go after, researched and found a lake that offers that species, decided how you’re going to fish that specific lake and picked which spots you’re going to try throughout the day. You’re ready to fish!
Surprised how planning a fishing trip is similar to creating a social media strategy? Wait until next week when we share Part 2 – Getting Results, you’ll be shocked! Make sure you signup to receive the new blog post by entering your email address to the right!