Fact: Spamming other Fan Pages with your Fan Page is not going to help you build your Fan base or drive traffic to your website.
We tell all of our Clients to engage with other established pages in their industry or community to help attract new Fans and build their Fan base. This technique is a proven technique to organically build a Following, but it is not an invite to spam other pages. We warn our Clients that if they use this as an invite to spam other pages they will not gain new Fans, in fact their comments will likely be hidden or deleted or marked as spam by the Admin of those pages. But what counts as spam?
To help you get a better sense of what spam is, lets look at a recent comment that Social Brothers’ got on their Fan Page. This was from another Fan Page and shared publicly on one of our status updates. In case you’re wondering, we did delete this comment right after grabbing the screenshot.
Why It’s Spam:
- It’s very obvious that this post is not related to our audience. Not only is the location wrong (we’re in the US they are in Nigeria), but it’s also talking about vehicles. We have a few client pages that this post MIGHT have made more sense too considering they are in the auto industry. Social Brothers is not.
- The comment does not have any relevance to the original status update they are commenting on. Because of this there is no way that this comment is providing value to Social Brothers’ Fans.
- There is no real value added to the status update with the comment. Social Brothers’ Fans aren’t going to see this comment and be interested in purchasing vehicles in Nigeria.
- The comment is very clearly one sided. What we mean by this is that it’s clear to anyone that reads it that the sole purpose of this post was to have Social Brothers’ Fans click the link shared and for the page sharing to get additional exposure. Which, we all know this sales pitch approach does not work on Facebook.
When you are engaging with other Fan Pages you want to ensure that your comment is not being marked as spam. To ensure this, the best questions to ask yourself are;
- Is my comment relevant to their Fan base?
- Is their Fan base my target market?
- Is my comment adding value to the overall conversation and status update originally shared?
If you can answer yes to all of these questions, you are safe to share and can be confident that you are NOT spamming the Fan Page. If you answered no to any of these questions see how you can reword or work your comment until you can answer yes.
Have you seen a spam comment on your Fan Page? If so, make sure you share this post by hitting one or more of the easy share buttons to the left!