If your small or midsize business has a Fan Page or Twitter profile we’re willing to bet that you’re trying to find new ways to grow your Fan and Following base. However, we’re guessing that you aren’t taking full advantage of offline techniques. Don’t worry, you’re not alone, and if you continue reading you’ll get several ideas below to start building your Following and Fan base offline.
Using Printed Material:
Although many businesses have found that traditional print marketing methods are becoming less and less effective, we believe they still have their place in growing your business. However, just because you’re connecting with your target market (hopefully) offline, does not mean you should not be directing them to your social media profiles. Below are just a few common printed marketing materials that you should include your social media profile information on.
- Business cards
- Referral Program Cards
Using QR Codes:
When you’re using offline techniques, QR Codes can be a great way to help encourage your target market to join you on your social media profiles. If you’re not sure what a QR Code is, we recommend that your read our earlier post that talks about them in depth. When you use a QR Code to direct people to your profiles, make sure you tell them which network they will be landing on after scanning. For example, if you’re directing a customer to Twitter, add “Scan QR Code to Follow us on Twitter!”
When the customer knows why they are scanning a QR Code, they are more likely to scan it. If you are more than one network, make sure you create a specific QR Code for each profile, this gives your customer the option to scan and join you on their preferred network.
Using Word of Mouth:
On a daily basis, how often do you talk to your target market, hopefully more than you can count. Don’t be afraid to ask them to join you on your social networks at the end of the conversation. Remember, if you can get the individual to Like or Follow you, you have access to them every time you share an update. This gives you more opportunity to build the relationship and turn them into a paying customer.
One of our favorite techniques when using word of mouth marketing is to end the conversation with, “If you have any other questions we are always available on Facebook. Make sure you like us there, you can find our Fan Page easily at www.Facebook.com/SocialBrothers” (by the way, if you have any questions regarding building your Fan or Following base or just want to stay up to date on social media, make sure you Like us on Facebook).
Signs/Info in Store Front:
One of the best ways to grow your Fan or Following base offline is by putting information up about your networks at your store front. We like seeing a standard sized sheet of paper by the checkout encouraging customers to Like or Follow the brand. You can even put a QR Code on this sign to make it easy for your customers to find you.
Share this technique with your Followers on Twitter! <Tweet This!>
One sure fire way to grab your customers attention in the store is mention that you do share specials to your Fans and Followers. This will encourage them to find you and watch your updates for a chance to save. Of course, we only recommend this technique if you in fact do share Facebook or Twitter specials from time to time.
We just covered a small handful of techniques to grow your Fan or Following base offline. Do you have your own ideas or experiences? Share them in the comments field below!