What is the difference between a Mobile Website and a Mobile App? This question comes up all too often when we are talking to small or midsize business owners. So whats the answer? Well we’ll discuss some of the differences and then give you our answer as well as let you make up your own mind about it.
It is estimated that by 2015 people will be using more mobile devices than laptops or desktops. What does the mean for your small or midsize business? Well not having a mobile strategy could be the difference between getting, keeping and engaging with customers and going out of business! Therefore, starting NOW with a mobile presence is crucial to maintaining the edge and leading the way for your industry.
While our Infographic on this topic does a great job of explaining the benefits we will highlight a few here as well:
- Total Value: 75% Prefer a Mobile App to a Mobile Website
- Repeat Customers: 86% said an App was better at creating repeat customers
- Usage: 61% said the App was used more Often
When asked which was more important this is what we got: 10% said Mobile App while 9% said Mobile Website. That leaves the question, what did the other 81% say? … “BOTH ARE EQUALLY IMPORTANT”
Once again check out the infographic below and see for yourself the difference between Mobile Apps and Mobile Websites. And like any other tool out there and what we recommend to our clients, know the pros and cons of each and decide what one fits your business and industry. Not every tool is best for everyone, this includes the mobile app.