As discussed in a previous blog post ( read that article here; http://socialbrothers.net/2013/02/26/the-makings-of-a-short-video-for-your-small-business/), Trevor, Nick, and myself have created a short video for Social Brothers, with the intent of developing the “share-quality” video product as an added service for our clients. We’ve made a short informational video discussing tips on how to make your own promotional video with simple us of an iPhone. These “share-quality” videos allow a business owner to creatively express their vision across multiple online channels, while doing so with a very small budget.
First, to summarize what has already been discussed in the previous blog post: The production process of making a video with an iPhone includes writing a script/outline, shooting (recording) the video footage, and editing the video clips and audio into a finished product.
Previously, we detailed the script writing/outline and shooting stages of the video process using the recent video project at Social Brothers for an example.
We discussed a few tips relating to the first two stages of the video process, including keeping the video at a two to three minute length, the importance of outlining your idea before shooting, and not to panic if all video footage doesn’t come out as planned because of options to fix these issues during editing. At this point, we put discussion of the rest of the video-making process on hold, as our current video project was also on hold.
We now continue the discussion where it left off: The final stage of editing the video into a finished product.
You have now shot all your video footage and it remains stored on your iPhone camera roll. Before you enter the iMovie app and begin editing, go back and look at all of your video clips one by one to look for any takes that are completely unusable. Clips may be unusable because the sound was terrible, the camera was out of focus, or any number of reasons. If you find any of these clips, delete them completely off of your phone in order to free up storage space.
Now, to begin editing your video together, enter the iMovie app you’ve purchased and installed from the iTunes store. You will create a new project and begin inserting and arranging clips, one by one, and fine tuning them down the the tenth of a second in length.
The easiest way to begin the process of inserting and arranging clips is to reference your script and/or outline. Although you may not have shot the footage in order of the script, you can arrange your clips in the proper order.
The time spent on your outline, script, and pre-production will continue to pay off during the inserting and editing process, as they are the blueprints for arranging the scenes you’ve shot.
Continued practice with the iMovie app will provide your own routine to inserting clips from your camera roll and trimming them down to a desired length. One worthwhile tip is to trim your clips with a flowing pace in mind. Keep the action moving and dialogue continuously flowing, as you can’t afford to waste “empty” air time when creating a short length video.
With regard to your audio options, the iMovie app is limited to allowing one audio track from the video, one voice-over track, and one inserted audio file. The audio file you insert is usually a music track and serves as background music for this type of video. The app automatically allows for the background music to fade down when using audio from your video, and fade up for muted video or inserting still images.
Now that you have spent quality time inserting, trimming, arranging video clips, as well as inserting and adjusting levels for music and voice over tracks, you are ready to share your video. Once you have arranged a finished product to your liking, the app allows you to share your video to your camera roll (highly recommended), to your YouTube channel, and other options.
Keep in mind that your project will be optimized once you choose to share it, thus this will “clean up” the finished video so that it doesn’t appear “jumpy” between edited images. You may notice the “jumpy” look to your video while editing in project mode, but the final optimized product will be very clean.
After sharing your video on YouTube, you can now use that link to share with your other online profiles. The more platforms you share the video on, the more online exposure it will generate.
With past experience in the video production field, I am amazed at the user friendly capabilities available to create a video with an iPhone. The process is made easier with several niche techniques that we can provide clients at Social Brothers. We are always open to new techniques, as well so please give any feedback on the subject of making a short video for your business. We would love to hear any other tips that you may have, or use of different equipment, besides an iPhone, that have been used for your own videos.