In most cases it’s probably Twitter/Facebook users that don’t fully understand the difference between the networks and feel that because it’s so easy to setup it’s a good approach. Other users might do it simply to try and save a little time by not having to post to both networks separately. Whatever the reason, it’s a strategy I recommend avoiding, at least if you’re wanting to receive results from both networks. Lets look at why…
One of the more obvious reasons why you don’t want to post from Twitter to your Fan Page is the difference in characters each network allows. Twitter is limited to 140 while Facebook can have over 400. If you’re auto posting from Twitter to Facebook you’re losing out on the additional space for your updates.
Possibly one of the biggest reasons why this strategy is deemed annoying is that when optimizing a Twitter post you use Hashtags to help other users find your content. However, when these Hashtags are posted on Facebook they do not play any roll and often just make the post look busy, therefore getting overlooked.
When posting from your Fan Page you’re going to get more engagement from images, on Twitter you have to take extra steps to see the image, which is why links are more popular. Links on Facebook happen to get the least amount of impressions and lowest engagement. Even if you share a photo on Twitter, when it’s shared on Facebook it’ll be posted as content with a link to the image.
Even if you’re Tweet does happen to get engagement from your Fans (not super common when auto posting from Twitter) the chances of that user or Fan getting a response back is less likely. From our experience we find that users that auto post from Twitter, login to their Facebook accounts less often, therefore they don’t know about new comments and tend to leave Fans hanging.
When using Twitter you should be Tweeting as much as 7-10 times daily, however for a FanPage this would be considered over posting. If you are auto posting to your Fan Page from Twitter you’re over posting, which can cause your Fans to “unLike” your page.
Whether we like it or not, if you’re going to be using multiple networks it’s recommended that you share different content on each network at different times. Even though you will be reaching different people on each network, you will also naturally have a handful of users that have “Liked” or Followed you on multiple networks. These are usually your truly loyal customers and they expect to see different content on each network.
We covered a lot of reasons why we don’t recommend using the auto post to Facebook feature on Twitter. I understand that as soon as I am done with this post, I’ll login to Facebook and see another user or brand using it. If you agree with me and our Fans be sure to share this post to help get the word out.
In the mean time, tell us if you agree or not in the comments field below!