I’m currently working with Trevor and Nick to produce a short video for Social Brothers, with hopes of developing the product into future services for our clients. We are making a short informational video discussing tips for others to make their own promotional creation with an iPhone. The idea is to give small business owners some tools to use a device, like their iPhone, to create their own video material at a reasonable cost.
The production process of making a video with an iPhone includes writing a script/outline, shooting (recording) the video footage, and editing the video clips and audio into a finished product. I’ll discuss some steps to carry out this process while referring to our current project at Social Brothers as an example.
Personally, this project allows me the chance to utilize may past experience in film and television production towards creating content for websites and social media. Years ago, I worked in the film and television industry and have experience shooting and editing video footage. Now, years later, I am truly impressed at the capabilities of the iPhone, from shooting video to editing footage with the iMovie application. There are definitely limitations to using an iPhone for creating videos, but the simple ability to shoot decent footage and edit it together with music is truly an amazing tool to have in the palm of your hand. This especially gives opportunity to small or midsize businesses that would not otherwise have the budget to create these powerful videos.
First, when creating a video, decide on the overall goal of the finished product. Our goal with the Social Brothers video is to create a three minute informational video that can be shared on our YouTube, Facebook, Twitter, and Website accounts.
Your goal should be something similar to ours. In addition to providing information, you may opt to promote your business with humor, specials, or simple tours of your establishment.
A two to three minute video is recommended for a couple of reasons. First, this is a proper length of time to ask mobile/social media users to view your product. Users are fairly active when they are browsing their social media timelines, so two minutes of their time is not much to ask, whereas a seven minute video may be overlooked during their browsing. Secondly, keeping it short in length provides users with enough storage space on their phone. Video takes up a lot of space, so too much footage can take up more space than available, thus making editing on your phone no longer an option.
The next step in creating a video is referred to as the “pre-production” stage, or the planning stage, before you actually start shooting video. Pre-production is the key to pulling off any video project. We all have wonderful ideas, but when they are not outlined, in detail, they often don’t translate to a usable video product. Writing a script for any video project is ideal, but at least provide an outline for the idea if script writing is not desired. The current script for our Social Brothers video is about four pages long. When read aloud and acted out, we predict about a three minute video.
The next stage in creating a video is the “shooting stage”, or time spent actually recording video footage. We are currently in the shooting stages of our video for Social Brothers. The recent cold and snowy weather have kept us from completing our outdoor scenes, but we have shot our indoor locales.
It is rare to have everything go as planned, especially during shooting stages. Problems, like ours, may arise or you may discover problems with your footage after you’ve finished recording for the day. If this happens, don’t panic, just realize there are always options to fix the problems during editing. You can come up with ideas for still images or pictures to be shown in place of unusable or unattained footage.
We, at Social Brothers, are currently at the shooting stages of our video, thus this is where the blog will put further discussions of the matter on hold. Look for a future blog post where I will discuss the process of completing a video for business owners, with details of the editing and audio procedures using the iMovie application.
Lastly, please give any feedback about any comments or concerns on the subject of making a short video for your small or midsize business. We would love to hear any other tips that you may have, or use of different equipment, besides an iPhone, that have been used for your own videos.