The Reveal (non-fan image) Defined:
What is a Welcome/Reveal tab? … This is a very common question that we get asked when speaking with business owners about their Facebook Fan Page. After we explain it, most know of the concept or have even seen them in use on other Fanpages. Simply put a Welcome Tab or Fan Gate is a custom tab (app is another common term) that a new fan will see when visiting the Fan Page for the first time when linked from an outside source, like from your website or from an email link or through a Facebook Ad. It basically acts much like a landing page would. The Reveal part of the tab is the part of the landing page that is seen before the person likes the page, after which they will see the Welcome or Landing tab.
With the introduction of the Timeline for Fan Pages last year the option of having the Custom Tab or App as the default landing page was taken away. Now anyone that visits your Fanpage’s Facebook URL will land directly on the Timeline Wall. Unfortunately there is no way around this for when people type it in directly or land on the Fan Page from within Facebook itself (expect if they found you through a Facebook Ad). You can still link directly to the Custom Tab or App from your website, email or other places you may have the link, thus still creating ample opportunity to use it as a landing page with the Welcome/Reveal option for non-fans.
There are many different methods being used for Welcome/Reveal tabs, lets explore a few of them and discuss best practices.
Using a Reveal Tab:
Many pages are using the Reveal tab or non-fan image to offer or give an incentive to the visitor for “Like”ing the page. These incentives range from downloading an eBook, a mp3 audio, a report, or a discount code for your new fan’s next purchase or visit. Others are using the approach of thanking the fans that “Like” the page by acknowledging them. Either way these custom features make it easier for you to turn Fans into actual paying customers.
While there really isn’t a right or wrong way on what your page should offer, you do need to understand your customers/clients. You don’t want to be offering an incentive to “Like” the page if you know that what you’re offering is of no interest to your target market, ultimately turning them away, and likewise you don’t want to only be thanking them if you know your customers/clients would be expecting or wanting an incentive. Basically the rule is, do what is best for your company and your clients or target market to peak interest and encourage further interaction with you on your networks and website.
Here are a few best practices that we believe should be on every non-Fan image (reveal part):
- Invite visitors to “Like” to your page
- Share through words or graphics what your Fans get out of “Like”ing your page
- Make sure your logo is on the image
- That it is very clear they need to ‘Like’ the page
Using the Welcome Tab:
Since visitors to your page may not know what your company does or provides, a Welcome tab is very handy. On a normal Fan Page when a new visitor finds your page they will automatically go to the wall, which is very generic, bland and templated, it looks just like every other fanpage with the only branding being the Cover Image at the top of the wall telling your company story. On the other hand setting up a custom Welcome tab allows new visitors to land on a page where you can inform them about your company in detail with several links back to your website for additional information or to make a purchasing decision. The page allows the use of graphics, videos, and text that support and help build your brand. We all know that branding is important so why wouldn’t you want your Fan Page to match the rest of your branding efforts.
A great way to think about what the Welcome tab is, a mini website right inside of Facebook. That’s right! A mini website that connects your fans to your brand inside the Facebook platform, where they are comfortable. While you are able to make some elaborate mini sites, it is recommended that you keep it simple and to the point when introducing your company’s brand. You don’t want to overwhelm people. Think of this website as a tool to drive traffic to your main website, which should be doing the heavy lifting.
Here are a few best practices that we believe should be on every Welcome page:
- Welcome New Visitors to your page
- Explain or show what your company does
- Short videos are an excellent way to do this
- Explain or show what value the page provides
- This shows or provides reasons why a visitor would want to continue to interact with your page.
- Provide a way to redeem or get your special offer
- Email form signup
- Coupon Code on the page for redeeming for purchase
When incorporating these into your welcome tab remember to keep it clean and easy to follow. Far too many times we see pages that have way too much information (often in the form of a TON of text). This only overwhelms your visitor and even if they “Like”d your page they may never return or engage with you or your posts. Remember, people are busy and often looking into your Fan Page at work, where they may not necessarily have the time to sit down and read an essay about your brand.
Adding to a visitors experience on your Facebook Fan Page is very important. As new pages are created and people our presented with more and more pages to “Like” they are looking for genuine people behind the pages to interact and engage with. Having a Welcome/Reveal tab that is inviting, calm, pleasant and engaging will work wonders with new visitors while encouraging them to continue to interact and engage with your page as a Fan when you post information, questions and promotions.
A good welcome/reveal tab is crucial for a successful Facebook FanPage; but what if you don’t have 5-10 hours to create the tab? Or the know how of setting up the HTML code, hosting and launching on Facebook? Social Brothers offers fully custom welcome/reveal tabs for any business! Our affordable option includes creation of any custom images that the page may need, hosting and installing of a custom Welcome/Reveal Tab on your Fan Page. Work closely with our development team to create a custom reveal/welcome tab that will stand out and help build your brand immediately. Curious if you can do this on your own? Yes you can. However, it’s likely that you will spend more by doing it on your own, using your time to learn, create and install the tab. Time is money. Request your Quote today! See live examples from past businesses that are thankful they had Social Brothers setup their welcome/reveal tabs.