Here’s a list of 5 reasons why your business needs to be taking Mobile Marketing serious. Keep in mind that this article is not focused on any specific provider, just Mobile Marketing in general.
Apple’s iPhone 5 pre-sold 2-million devices within the first 24-hours, the Android is seeing 1.3 – million devices activated on a daily basis. These numbers leave no question of who is using mobile devices. The fact is that your target market is using a mobile device on a daily basis and if they aren’t, they will be soon.
2. Mobile Devices are Mobile
This seems like a no brainier but mobile devices are mobile. Have you left your phone at home and gone out of your way to get back to the house as quickly as possible to get it, chances are yes. Mobile users have their devices with them 24/7 and it’s typically the last thing they check before bed and first thing they check in the morning. This creates incredible opportunity to connect with your target market via mobile, no matter where they are at.
3. Already Purchasing Merchandise from Mobile Devices
Like Facebook users, mobile users are already comfortable purchasing merchandise off their mobile devices. In the last 12-months, Amazon customers have ordered more than 1-billion dollars worth of products from a mobile device. Mobile users are comfortable purchasing products and scheduling services from their mobile device. This is because it’s easy and convenient.
4. High Conversion Rates
Mobile users use their mobile devices to search for services or products they need immediately, which is why 50% of mobile searches result in purchases. If you think about it, it makes sense. If you’re searching for a product or service from your device you’re not likely doing so because you’re board, it’s because you need it at that moment. Having a strong mobile marketing strategy in place allows you to attract these searches and increase sales.
There’s an app for that! Look at your competitors, do they have a mobile marketing strategy, chances are no. Mobile marketing allows your business to stand out and be above the competition. This benefit is slowly going to become less and less true, as more businesses get involved and start creating a solid mobile marketing strategy your customers will stop being impressed with your mobile presence and start expecting it. Be a head of the pack and sail with the benefits of being so.
These are just 5 reasons of hundreds of why your business should be looking at Mobile Marketing seriously. If you don’t already have a solid Mobile Marketing strategy in place, it’s time you start working on one.
Need assistance in developing a Mobile presence? Visit our Mobile Marketing Services to learn how we can take you from desktop to mobile immediately!