Commitment; without commitment you aren’t going to lose weight, you’re not going to eat less, you’re not going to work out more and you’re not going to see results. Likewise, if you are not committed to Social Media you’re not going to see results. Social Media (like working out) takes daily actions, there’s status updates, responding to comments, and building your audience. If you’re not committed to your Social Media you’re not going to see results.
Time; which really goes hand in hand with commitment both losing weight and Social Media take time. You can start eating less and working out more and still won’t see results instantly. You’re not going to jump on Facebook or Twitter and instantly see results. Losing weight and Social Media both take time, and if you’re not committed to either one you will not give it the time needed to work.
Dedication; possibly one of the biggest reasons Social Media fails for small and midsize businesses is because the business is not dedicated to their Social Media efforts. If you can’t dedicate your time and resources to Social Media it’ll fall by the way side or worse yet never start. Without dedication, you’ll end up sitting on the couch and eating chips and dip when you should be at the gym, your efforts will fall short and your results will show it. Dedicate yourself to Social Media and you will see results, dedicate yourself to working out and you will lose weight.
Energy; it’s no doubt that losing weight can take a ton of energy, if you don’t believe us try waking up an hour early each morning to get in your daily workout. But does Social Media really take energy? As mentioned above Social Media requires daily action and if you’re like most business owners you are short on time already. In order to fit Social Media in your might have to extend your day by 15 minutes or take 15 minutes less during your lunch break or hire someone else to handle the task, this in returns takes energy. Without energy you’re not going to work out and without energy you’re not going to check and post on your networks daily.
Plan; when you first decide to lose weight you likely visit a personal trainer or some other sort of expert, during this visit you create a plan on how you’re going to shed those unwanted pounds. If you follow the plan you will see results, you will lose weight. When you first decide to get involved in Social Media you should take the time to seek the same expert advice and also create a plan. Follow the plan and you will see results. Just like not having a plan when losing weight can be dangerous for your health, not having a plan with Social Media can be dangerous for your business. Slow down and plan a path to success.
We’ve shown you that losing weight and Social Media have a lot in common, so what’s our point? The point is that many individuals make a personal goal and decision each day to lose weight, but only a small handful ever actually achieve this goal. This is not because losing weight is difficult, in fact if you are committed to your goal, put in the time required to achieve the goal, stay dedicated to the goal, even when it doesn’t seem achievable, and then continue to put the energy into the plan you will succeed. However, if you lose one of these characteristics you’re not likely to achieve your desired weight loss goal. The same goes for Social Media. Thousands of business are now on social networks such as Facebook and Twitter, but very few are seeing the results these tools are capable of producing. Like losing weight, achieving results from Social Media is NOT difficult, unless you’re missing one of the mentioned characteristics.
Slow down, educate yourself on the networks, get comfortable on the networks and create a plan that you can follow to start achieving success from Social Media. It’s okay to hire help to handle the additional work load and to help with the learning curve. Whatever you do, make sure you’re committed, have the time, dedicated, have the energy and a plan with your Social Media efforts.
**Want to learn even more about Social Media? Make sure you grab our eBook, “Social Brothers’ Guide to Social Media”**