Showcase Special Features:
One great way to take advantage of the Photo Banner is to pick 5 special features of your product or service and showcase them. Since there are 5 photos each feature would get their own photo. Be sure to add an image or consistent background to the photo so the banner is clean and looks like it belongs there. When showcasing the features make sure you’re able to describe them in 1-3 words, this will ensure you’re able to make the font large enough to be read when the Fan is on your wall. For example if you are a Landscape provider you might showcase these five features; Healthier Lawn, Spring Time Special, Free Estimates, Free Edging, and Improved Curb Appeal. Each of these would be on their own image, which could be a faded photo of a freshly cut yard. Now, to finish the Photo Banner explain each feature in the caption field provided by Facebook and if possible provide a link back to your website that allows the user to get even more information on that feature.
This approach is very similar to the above showcased feature option. Use the five photos to showcase five of your top selling products. When setting up your Photo Banner to showcase your products it is recommend to place the product image on a background, this allows each photo to match, which will create a cleaner, more professional appearance overall. For example, if you were a jewelry designer you might include a photo showcasing watches, necklaces, bracelets, earrings, and sets. Again, you want to be sure you provide additional information on the photo in the captions section and if your customers can buy the items online you want to make sure you provide a link back to your website.
Share How You Can Be Reached:
Another way to take advantage of your Photo Banner is to remind your Fans how they are able to reach you. Facebook is a great tool, but if your Fans aren’t able to reach you when they are ready to make a purchase you will never see any sales from your efforts. By using well-known icons to represent different forms of communication you are able to easily and effectively remind people how to reach you. If you’re on other social media networks you can use their icon to represent that your on those networks, use an email or “@” symbol to remind Fans you’re available by email, use a RRS Feed symbol to remind people they can read and reach you through your blog. Get creative when choosing your icons, but make sure they are easily recognized and that your Fan base will be able to make the connection between the icon and form of communication you are representing. And you probably guessed it, make sure you provide additional information and a link for additional information in the captions field.
Sell Your Photo Banner To Advertisers:
Although this approach might not make sense for many businesses, it’s still a possible option for the right FanPage. FanPages that are well established and receiving a large amount of “LIKES” and interaction might be in a position where they can actually sell their Photo Banner space to an advertiser. This would be very similar to selling space on a website. We have to disclaim that Social Brothers, LLC does not currently have any experience with this use of Photo Banners and have only read and talked with others that have successfully sold their Photo Banner space to advertisers. This approach is not recommended for the average business FanPage.
However you decide to take advantage of the space provided in the Photo Banner be sure that it is consistent with the rest of your FanPage, your message and your overall Social Media marketing strategy. Don’t be afraid to get out of the box and try something totally new. And always provide additional information and links in the captions so that when a Fan clicks on the photo they are able to learn more and take action.
What Photo Banners have you seen that grabbed your attention? Why did they grab your attention? Tell us in the comments field below.
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