Why You Need Too Keep Track Of Your Social Media Efforts
When using Social Media correctly you will be spending a good amount of time on your Social Media networks each day. If you are not keeping track of your networks this time might be wasted. It is important to be able to see the progress your networks are taking on a monthly basis, this allows you to make adjustments to your strategy and gain the most out of each network.
What Should Be Tracking
Now that you understand the importance of tracking your efforts you might be asking what you should track. At Social Brothers we track a wide range of items including, Fans, Followers, Connections, number of interactions (in the form of Likes, Comments, mentions and reTweets), and number of post views (impressions). Each network provides different tools available to see how well your efforts are doing and depending on the network you might not be able to track every detail. For example, Facebook allows you to track each status update’s impressions or how many times another Facebook user saw your status update, Twitter does not yet allow this. We recommend that you track as much information as you can for the best results.
How You Can Track Your Efforts Immediatley
The easiest way to start tracking your Social Media efforts is to create a chart in Excel or similar program. Create a row for each feature that you want to track. For example if you were creating the Twitter chart you’d have a row tracking current Followers, # of New Followers, # Following, # Mentions, # of reTweets, # of Direct Messages and so on. Then each new column would be the following month. This allows you to look at each month’s progress and see what your efforts are producing. Your ultimate goal would be to see an increase each month. However, if you don’t see an increase you can now be aware of it and adjust your efforts.
With the above information you are able to fully understand why you should be tracking your Social Media networks, see what you should track and how you can start tracking them on a monthly basis. To make sure you have no excuses to not track your Social Media efforts we are going to give you the exact report that we use to track our efforts and our clients for FREE! To get your free gift follow the button below.
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