Reason 1: Hangout Where Your Target Market is.
Facebook has roughly 700-million users world wide, Twitter has roughly 170-million users world wide, do you think your target market is on these networks? The answer is almost without a doubt, YES. This simple fact alone is a big enough reason for many businesses to start growing a presence on different networks such as Facebook and Twitter. Simply put, you want to have a strong presence where your target market spends there time, they are spending their time on Social Media networks, you need to be as well.
Reason 2: Your Brand Might Already Be Being Talked About On Social Media.
A common mistake that many businesses make is thinking that if their business doesn’t have a presence on the network they aren’t being talked about. This couldn’t be more wrong, if you have clients purchasing services and products from you then chances are you’re already being talked about on the different platforms. By joining Facebook and creating a community for your clients to talk with you, you’re more likely to be able to control the direction of conversation and handle complaints.
Reason 3: You Can Improve Customer Service Through Social Media.
Customer service is one of the most important aspects of any business. If your customers aren’t happy they aren’t going to come back. By having a presence on Social Media platforms you are allowing just one more area for your customers to ask you questions, get concerns taken care of and build trust. People are so comfortable on the internet in today’s world that the first place they go to get answers from brands is online, and more specifically Facebook and Twitter. Your customers are your largest asset, take care of them by providing them with a powerful way to communicate with you 24/7.
Reason 4: Testimonials And Positive Praise Comes Easily.
When a brand grows their presence on Social Media platforms they will attract and invite their current clients to join them on their profile. Many of these clients will be satisfied clients that have great things to say about you. By providing these clients a community to say a few words you will start seeing positive comments flow your way. The reason for this is because of the simple fact that people are comfortable on Social Media networks and are used to sharing information within the site. When they find your profile it’s like second nature to share their thoughts on your brand, after all people just want their opinion to be heard. Give your happy clients a place to be heard and watch the positive reviews flow in.
Reason 5: Social Media Creates An Equal Playing Field.
Many small brands have an idea of different marketing techniques they would like to take advantage of, only to find out that the cost is entirely too much. Social Media is not one of these marketing techniques. With most networks being completely free to join the only cost you will have is the time it takes to setup and manage the profile. This allows any brand, regardless of size, to tap into this powerful tool to connect with your current clients, reach new clients and build a stronger brand. However, it’s important to continue to educate yourself on Social Media and learn how to properly use it for your business. Like any other form of marketing, if done wrong, it can hurt your brand. Spend the time to educate yourself and get involved slowly to ensure your networks are successful.
There you have it, 5 reasons why your business should be using Social Media to grow your brand. Connect with us and let us know why you think you should be getting your business involved in Social Media OR if you’re business is using Social Media tell us what your experience has been. Make sure you leave your thoughts in the comment field below and if you’re feeling up to it be sure to hit that “Like” button or “Tweet” to your network.