So you got on the Social Media wave with your Facebook Fanpage, a Twitter account and maybe a few others as well, yet now that they are setup, you may be asking yourself what now? how do we manage them? Or what are the best ways to use them? Well you are not alone, many small business and even large corporations are right there with you when it comes to using a social media account for their business. Most of us are very familiar with using them for our personal use, I mean that is really why they were developed in the first place, yet very few businesses actually know the most effective and efficient way to use them for promoting their brand, business, product or service. Lets dive straight into that problem as I share about Twitter and the best business practices.
First, lets make sure we all know what Twitter is… it is an information network where millions of people, organizations and businesses use to discover and share new information in short 140 characters or less snippets.
- Share: Users go to Twitter to receive and share the latest and greatest thats going on. Share photos and info about behind the scenes and/or give them a glimpse of new projects, products, services or events that may be in the works. Really people are thirsty for information and if you provide it, its better than someone else speculating or making something up about your business.
- Listen: This one is important… although its always been important in business. Make sure that you regularly monitor comments about your company, brand, products, services or events. This will give you great insight into what people are “thinking” about you and make even help you improve upon a service, brand, product or event. This will allow you to give the people what they want.
- Ask: This goes hand in hand with the previous practice. If all you do is listen and never ask questions of your followers to get clarity in what you are “listening” to then people won’t know you care or are listening to them.
- Respond: This is so important, especially in today’s world of people wanting everything instantly. Make sure to respond to complaints, compliments and feedback in real time. Not only will it show that your company cares, it will also show that you are listening and taking care of your customers.
- Reward: In addition to all the above practices it is also a good idea to offer Twitter Followers specific special offers, discounts or time-sensitive deals that aren’t seen anywhere else. This allows them to feel like they are a part of something special or exclusive by being a part of your following on Twitter. With this don’t over post with specials, it should be reserved and used on occasion as the main reason people follow is for information, they don’t want to be inundated with “marketing” in the general term.
- Acknowledge: Demonstrate wider leadership and know-how through referencing articles and links by others that show the bigger picture as it relates to your business. We all know people don’t like when people toot their own horn all the time, so why would we think it is any different in business. You can do this with the “retweet” feature.
- Praise: What I mean by this is champion your “Followers” by retweeting and replying publicly to great tweets through the @mentions and retweeting button. This will show people that you aren’t just out to better yourself and that you are present and care about whats being shared by others.
- Voice: Although Twitter users prefer a more direct, genuine and likable tone, don’t forget to think about your voice as you Tweet. Be sure you know how you want your business to appear to the Twitter community. Be weary of how you are typing, remembering using all caps sounds like your yelling and be careful with using to many slang words that may ruin your credibility or professionalism.
See, it is not that difficult to implement the best practices of using Twitter for your business. Just remember that using any Social Media network is all about building a relationship with your current and potential customers. These relationships are built on trust and result in loyal and repeat customers coming into your storefront or returning back to your website.
Want to learn more about how to effectively use Twitter to help your business? Take advantage of Social Brothers’ consulting services to learn directly from The Brothers how you start using Twitter immediately to drive traffic to your website or storefront.
**Want to learn even more about Social Media? Make sure you grab our eBook, “Social Brothers’ Guide to Social Media”**