This weeks secret to successful marketing is “Attention.” By this we are talking about the importance of getting the attention of your target market. This can be challenging considering that the average person does not pay attention to advertising. So how are you able to ensure that you grab the attention of your desired audience?
In order to grab the attention of your target market you have to understand what interests them. People pay attention to the things that they are personally interested in. Your target market will have several similar interests, you can use these interests to increase your marketing efforts. However, it’s not enough just to have your marketing focused on these interests. All to often you see a company make a very interesting commercial and days after seeing the commercial you are still talking to your friends about it, this sounds great right? Not if you remember the commercial but you do not remember the product or company that created the commercial. This is a scenario that does not help build your brand or increase profits. The key is to tie your business or a product into the commercial so that when viewers are telling their friends about it they are also talking about the product or company that created the commercial. Getting the attention of your target market is key to achieving results through your marketing, this can be done by using interests of your target market and then tying your product or company into it through a consistent message.
Attention & Social Media
Social Media might possibly be the easiest tool to grab the attention of your target market, with so many different ways of sharing articles, status updates and information to your Fans and Followers it’s a very powerful way to share information that interests your target market. Even if the information you are sharing does not directly represent your company or product the Fans and Followers will be actively commenting and engaging on your profiles, allowing your name to be on top of mind. This constant reminder of your brand will build a strong connection with your Fans and Followers, ensuring that the next time they are looking to make a purchase in your industry your name is the first thing that comes to mind.
With each status update be sure to provide content that your target market will be interesting enough that they want to respond, like or share. Each time that you make a status update you are potentially grabbing your markets attention in away that you could never do before with traditional marketing. Social Media is not only able to grab the attention of your audience but is arguably the most powerful way to do so.
What have you done with your business to grab the attention of your target market, what form of media (videos, articles, commercial, radio, etc.) allows you to grab their attention best?