PLEASE NOTE: THIS BLOG POST HAS BEEN UPDATED AS A NEW POST WITH THE MOST CURRENT FACEBOOK FAN PAGES CHANGES AND IMPLEMENTATIONS. READ THE NEW POST HERE.
This is a very common question that we get asked when talking with business owners. After we explain it most know of the concept or have even seen them in use on Facebook Fan Pages. Simply put a Welcome Tab or Fan Gate is the default tab that a new person will see when visiting the Fan Page for the first time. It is basically acts much like a landing page would. The Reveal part of the tab is the part of the landing page that is seen before the person likes the page, after which they will see the Welcome or landing message. There are many different methods being used for Welcome/Reveal tabs, lets explore a few of them and discuss best practices.
Uses of a Reveal Tab:
Many pages are using the Reveal tab to offer or give an incentive to the visitor to Like the page. These offers range from downloading an eBook, a mp3, or a discount code off your next purchase or visit. Others are using the approach of Thanking the fans that Like the page by acknowledging them.
While there really isn’t a right or wrong way on what your page should offer, you do need to understand your customers/clients. You don’t want to be offering an incentive to Like the page if you know that what you’re offering is of no interest to your target marketing, ultimately turning them away, and likewise you don’t want to only be thanking them if you know your customers/clients would be expecting or wanting an incentive. Basically the rule is, do what is best for your company and your clients or target market to peak interest and encourage further interaction.
Since visitors to your page may not know what your company does or provides, a Welcome tab is very handy. On a normal Fan Page when a new visitor finds your page they will automatically go to the wall, which is very generic and bland, it looks just like every other page and really gives no branding or info on the company or page itself. On the other hand setting up a custom Welcome tab allows new visitors to land on a page where you can inform them about your company. The page allows the use of graphics, videos, and text that support and helps build your brand. We all know that branding is important so why wouldn’t you want your Fan Page to match the rest of your branding efforts.
Here are a few best practices that we believe should be on every Welcome page:
- Welcome New Visitors to your page
- Explain or show what your company does
- Video is an excellent way to do this
- Explain or show what value it provides
- This shows or provides reasons why a visitor would want to Like your page
- Invite Vistors to Like your page
- This part may be on the Reveal Tab
When incorporating these into your welcome tab remember to keep it clean and easy to follow. Far too many times we see pages that have way too much information (often in the form of a TON of text). This only overwhelms your visitor and even if they Liked your page they may never return or engage with you or your posts. Remember, people are busy and often looking into your Fan Page at work, they do not have time to site down and read an essay about your brand.
Adding to a visitors experience on your Facebook Fan Page is very important. As new pages are created and people our presented with more and more pages to Like they are looking for genuine people behind the pages to interact and engage with. Having a Welcome/Reveal tab that is inviting, calm, pleasant and relaxed will work wonders with new visitors while encouraging them to continue to interact and engage with your page as you post information, questions and promotions.
A good welcome/reveal tab is crucial for a successful Facebook FanPage. But what if you don’t have 10-20 hours to create the tab? Social Brothers, LLC offers welcome/reveal tabs for only $179. This one-time low price includes creation of any custom images that the page may need, hosting and installing of a custom Welcome/Reveal Tab. Work closely with our development team to create a custom reveal/welcome tab that will stand out and help build your brand immediately. Curious if you can do this on your own? Yes you can. However, it’s likely that you will spend more by doing it on your own, using your time to learn, create and install the tab. Time is money. Order your tab now by visiting our one-time service menu. See live examples from past businesses that are thankful they had Social Brothers setup their welcome/reveal tabs.
**Want to learn even more about Social Media? Make sure you grab our totally FREE eBook, “Social Media & Your Business.”**