It seems that 38% of U.S. companies have dedicated 20% of their marketing budget to social media campaigns. While having a social media campaign is great, it is not the only means a business should be using for marketing. 64% of U.S. companies emphasize the need for balance amongst both traditional and digital techniques, otherwise the campaigns will not work.
So while the use of social media is up among businesses, there are still some that are not utilizing the power of social media to connect to their current and potential customers. Why is this? What are they waiting for? The simple truth of the matter is that they are either uneducated in what it can do for them or these businesses don’t have the resources or the know how to put there social media to work for them. Yes some have setup their social media profiles yet they are not utilizing them to their full potential or using them incorrectly and not engaging their customers.
With social media usage on the rise and being a must have for businesses as shown in this recent survey, Social Brothers is here to educate, train and service businesses in the correct use of social media for the proper engagement of your current and potential customers. Have questions? ASK US, we are happy to support you in getting your business setup and using social media in the correct way. Don’t have the time or resources? No Problem! We are working with businesses just like yours to give them the power of Social Media without the time and involvement it normally takes for a business to start using Social Media. Just by working with the Social Brothers you already have a team player on your side that can take your Social Media dreams to reality!
**Want to learn even more about Social Media? Make sure you grab our eBook, “Social Brothers’ Guide to Social Media”**