How much time should I set aside for my business to be on Social Media?
This can be a difficult question to answer, for there is not a “magic” amount of time or a formula available for you to follow to see results. The truth is that you can spend a lot of time on Social Media and see no results or you can spend very little time and see huge results. The most important thing a business can do is make sure they are setting aside at least some time every business day for Social Media. This daily interaction and involvement will go a long ways.
At the very least you need to set aside 15-30 minutes each day to update your statuses on each Social Platform you are using. Make sure that your status updates are interesting and invite your followers to interact with you. These status updates should NOT be used to advertise your services or products. A good rule of thumb is 1-3 status updates minimum per day on each Social Platform. Now before you start freaking out about how you are going to come up with 6, 9 or even 12 statuses per day remember that you can use the same status on multiple Social Platforms. You are going to have different followers on each platform, so it is not likely there will be repeat statuses seen by the same individual. Follow our blog to learn more about status updates (post coming soon). The good news is that with these constant, interesting and interactive orientated status updates, you will start to have interaction on your Social Platforms, which is how you are going to build new clients from Social Media.
The bad news (if time is not your friend) is now that you are actually building relationships with people and creating excitement about your brand and business you need to set aside another 15-60 minutes each day for fan/follower interaction. Because this is a relationship building tool you need to give fans/followers a full relationship by making it two ways. Answering questions, commenting on others statuses, participating in similar groups and connecting with people will be just a few ways you achieve this. And of course, the more Social Platforms you are apart of the more connections you will be making and having to respond too. Once you are building relationships on your Social Media Profiles all you need to do is rinse and repeat and enjoy the new stream of business you just created.
There is one other form of Social Media that is not mentioned above, Blogs. If you have decided to include a blog to your Social Media efforts (which I highly recommend for most businesses) you can expect to add 1-5 hours per week to your Social Media time. The reason for this is simple, you are going to need time in order to write quality articles that people will want to read. A high traffic Blog will produce and publish 1 or more articles a week. Keep in mind, articles posted on your blog make great status updates on your other Social Media Profiles. Also, articles make you look like an expert, helping build rapport, trust and new business.
With all of the information above you are looking at a part time job in the least, just for your Social Media efforts. And as it becomes more and more effective (adding to your work load) the time involved can easily double or even triple. However, this time, when used appropriately can build a whole new client base for you and your business. I guess you can say, Social Media is time well
How much time are you spending on your Social Media Platforms? Are you seeing results from this time that you are spending? Share and learn from each other!