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Social Media Social Media TrainingGoogle+, What Is The Hype All About?

Google+, What Is The Hype All About?

by: Social Brothers

By now I am certain that you have heard something about the new Google+ and maybe you are one of the lucky few that have already gotten an account. If you have not received an account yet I am sure that you have at least thought about being one of the thousands of people on all Social Media sites asking for an invite. And this is exactly the response that Google was hoping for by limiting the number of people/invites available for their new Social Media platform.

By ensuring the demand was greater than the supply, interest and curiosity is naturally going to grow. It’s human nature for us to want what we can’t have. So you might be upset or think it’s dumb that Google has limited the number of people that can join each day, but ask yourself this, “If you and everyone else were able to join freely, would you have heard about it?” I ask because many have found out about Google+ by seeing someone they know ask for an invite and then out of curiosity researched what it was they were wanting an invite to. Personally, I think the way that Google+ released the new platform was short from brilliant. So what is Google+?

Google+ is a new Social Media platform, designed and launched by Google. In my opinion and many people’s opinion what makes this platform stand out are the “Circles” in which you place your connections. You place similar people in each Circle, for example you will likely have a “Family Circle” where you’d put your parents, siblings, grandparents cousins, etc. Then every time you do something on the network such as a status update or photo upload you are able to choose which Circles can see that activity. I think this will be extremely powerful for the younger generation, wanting to hide certain activities from their parents. We’ve all seen them, underage teens putting pictures up from last Friday night’s party. Google+ also plays off the recently launched +1 Button as well by listing everything you +1ed right on your profile, this will surely increase the popularity of the button and I would assume increase web traffic to sites receiving +1′s from the new button. All-in-all the hype is continuing to grow about Google+ and as more people are able to get in, the interactions and connections will start to flow. Many ask if it’s going to ever make it, or if it’s going to dye off, I believe it’s here to stay. However, I don’t think it’s a Facebook killer, Facebook is too large and part of too many peoples daily lives to dye off that easily.

What are your thoughts on Google+, are you already using it more than Facebook? Do you need an invite still? Share your thoughts big or small below in the comments field, and don’t forget to hit that +1 button below the post as well!

 

This article was written by Trevor Kohlhepp with the Social Brothers, LLC

Social Brothers was founded in 2011 by brothers Nicholas and Trevor Kohlhepp. Social Brothers’ focuses on helping small and midsize businesses build their online presence through social media, mobile and website tools. Social Brothers’ invites you to learn more about them by connecting on their social profiles.

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facebook comments:

July 2, 2011
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  • http://www.facebook.com/profile.php?id=647825346 Kari Jonard

    Quite a few thoughts on this one.  The first thing that comes to mind is two years ago when Google Chrome came out.  They used practically the exact same launch model as they are doing with Google+.  I’m wondering where Google Chrome currently stands, and if it could be a potential predictor for how Google+ travels. 

    Also, In early 2010 (http://www.allfacebook.com/facebook-is-number-one-in-visits-per-week-2010-03), Facebook surpassed Google as the number 1 viewed site online.  Is Google just trying to up their game?

    The circles on Google+ seem that they would cause huge controversy as many parents join networking sites to keep track of their children.  Social networking sites often get a bad rep because of being misused by teenagers and resulting in negative consequences that may be life threatening.  Is Google+ just creating a haven where these kids will be put into these unsafe circumstances?

    • http://www.SocialBrothers.net Social Brothers

      Kari,

      These are all great comments and observations. I personally agree with you on the Circles, it takes a lot of control away from the parents and in order to better protect their kids they may not allow them on the site at all. However, when I talk to parents about Social Media I always recommend they get their kids passwords and that the kid understands the parent can and will get on the account at any time. So if the parent does this it does not matter what Circle the parent is in, they will have access to the account and see everything going on.

      As far as comparing Google+ to Google Chrome I can’t say I agree they can be compared. One is a browser (Google Chrome) and the other is a Social Media Platform (Google+). I think a better comparison would be Google Buzz or Wave, which few people even know exist. Google has been attempting to get into the world of Social Media for several years now, and because past attempts have failed it looks to me they have spent a little more time and thought on Google+.

      Only time will tell what ends up happening to the network, but if it does go big, what do you think will happen with Facebook? Is there enough demand for two large networks very similar to each other like Google+ and Facebook?

      Thank you for your comment and sharing your thoughts!

      ~ Brother Trevor

      • http://www.facebook.com/profile.php?id=647825346 Kari Jonard

        Comparing was only to show Google’s launching strategy. 

        Not sure.  When Facebook started becoming big, Myspace pretty much faded out.  It might happen again.  I also wonder about Google+ for businesses.  If you can’t see everything at once, only circles that you make is it really that efficient of a means for businesses to advertise?

    • http://www.SocialBrothers.net Social Brothers

      Kari,

      These are all great comments and observations. I personally agree with you on the Circles, it takes a lot of control away from the parents and in order to better protect their kids they may not allow them on the site at all. However, when I talk to parents about Social Media I always recommend they get their kids passwords and that the kid understands the parent can and will get on the account at any time. So if the parent does this it does not matter what Circle the parent is in, they will have access to the account and see everything going on.

      As far as comparing Google+ to Google Chrome I can’t say I agree they can be compared. One is a browser (Google Chrome) and the other is a Social Media Platform (Google+). I think a better comparison would be Google Buzz or Wave, which few people even know exist. Google has been attempting to get into the world of Social Media for several years now, and because past attempts have failed it looks to me they have spent a little more time and thought on Google+.

      Only time will tell what ends up happening to the network, but if it does go big, what do you think will happen with Facebook? Is there enough demand for two large networks very similar to each other like Google+ and Facebook?

      Thank you for your comment and sharing your thoughts!

      ~ Brother Trevor

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